Performance Marketing Manager – Marketplaces

This is a fully remote position, open to applicants in Germany.

📋 Description

• In the role of Performance Marketing Manager – Marketplaces (m/f/d), you will oversee the effectiveness of our advertising campaigns on Amazon and various other marketplaces.

• You will manage, analyze, and optimize our campaigns using a data-driven approach to ensure profitable expansion.

• Your responsibilities include running and scaling our Amazon PPC campaigns, which encompass Sponsored Products, Sponsored Brands, and Sponsored Display.

• You will refine campaign structures, focusing on areas such as new customer acquisition, brand protection, retargeting, and ASIN targeting.

• Your role involves analyzing search terms and targets, implementing negative keywords, and optimizing bids, budgets, and placements.

• You will manage campaigns based on metrics like ROAS, TACoS, and other key performance indicators.

• You will analyze performance data, including revenue, spend, CTR, CVR, and the distinction between paid and organic traffic, to extract optimization strategies.

• You will plan and incorporate deals, coupons, and promotions into our PPC strategy, including bundles and volume discounts.

• You will generate regular reports and performance insights for the team.

• You will collaborate closely with our marketplace managers.

• You will assist in performance marketing efforts on additional marketplaces such as Shop Apotheke, eBay, and others.

⛳️ Requirements

• A minimum of 1 year of experience in managing Amazon PPC campaigns, whether in an agency or in-house setting.

• Proficient in constructing and optimizing campaign structures as well as developing keyword and ASIN strategies.

• Strong analytical capabilities and a keen affinity for numerical data.

• You are driven by performance and recognize that profitability takes precedence over mere revenue growth.

• You operate in a structured, independent, and solution-oriented fashion.

• You demonstrate ownership, a proactive approach, and strong teamwork skills.

• Residency in Germany is required.

🏝️ Benefits

• 100% remote – work from anywhere within Germany.

• 30 days of annual leave per year.

• A motivated, dedicated team with a common mission.

• Regular team-building events.

• Monthly non-cash benefits through Evenred.

• Attractive employee discounts.

• The chance to have a direct impact on the success of a sustainability-focused company.