Performance Marketing Manager – Lead Generation

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the entire outbound funnel—from crafting copy and launching campaigns to enhancing conversions, managing inbound calls, and assessing performance.

• Create and refine high-converting copy for: SMS campaigns, Ringless voicemail (RVM) scripts, Emails (subject lines and body), and Landing pages.

• Conduct ongoing **A/B tests** across messaging, offers, and web pages.

• Manage funnel performance comprehensively: Outbound send → response → qualified lead/call → revenue.

• Monitor and evaluate key metrics: Conversion rates, Cost per lead/qualified call, Revenue per campaign and buyer, ROI by channel and cohort.

• Configure and enhance **IVR flows (Telnyx)** for handling inbound calls.

• Route calls utilizing platforms such as **Ringba or Retreaver** to optimize revenue.

• Work with extensive datasets (millions of records) and execute campaigns on a large scale.

• Identify performance gaps and consistently iterate on testing strategies.

⛳️ Requirements

• Demonstrated experience in **performance marketing or direct response copywriting**.

• Solid background in **outbound campaigns** (SMS, email, cold outreach, etc.).

• Experience in managing or executing **high-volume campaigns**.

• Practical experience with **A/B testing and conversion optimization**.

• Strong analytical capabilities and proficiency in working with performance data.

• Clear comprehension of **funnels and unit economics (CPA, CVR, ROI, revenue per lead)**.

• Self-motivated individual who can operate with minimal supervision.

• Proficient in English (both written and professional).

• Full-time availability aligned with **EST hours**.

🏝️ Benefits

• Competitive USD Salary.

• Opportunity to work remotely.