Lead Generation Specialist – Outbound, Institutional Outreach

This is a fully remote position, open to applicants in India.

📋 Description

• Lead strategic outbound initiatives targeting approximately 2,500 key institutions, including international schools (IB and Cambridge), Tier-1 CBSE, higher education, and government education organizations.

• Identify key decision-makers, create qualified opportunities, and arrange high-value meetings for the institutional Lead Sales Managers to present, demonstrate, and finalize deals.

• Manage a specific subset of 600–800 institutions; update and prioritize the list monthly in collaboration with Marketing.

• Execute multi-touch outbound campaigns — utilizing phone, email, LinkedIn, and WhatsApp — directed at named decision-makers within each institution.

• Achieve 60–80 dialed prospects daily; conduct 140–180 live conversations with decision-makers monthly.

• Administer a 6-section qualifying questionnaire for each contacted institution; direct qualified prospects to the Lead Sales Managers.

• Map and maintain the decision-maker hierarchy for every active account, including Principal, Academic Head, Trustee, Procurement, and key influencers.

• Transform webinar attendees into meetings within 24 hours; manage the post-event process for all Knotral and partner webinars.

• Implement a structured quarterly re-engagement program for accounts that have been dormant for 12 months.

• Organize calendar arrangements for LSM in-person site visits, as institutional sales often require face-to-face interactions.

⛳️ Requirements

• 3–5 years of B2B inside sales experience, particularly with institutional outreach in sectors such as edtech, ELT, publishing, assessment, or related fields.

• Comfort in engaging with senior school leadership (Principals, Heads, Directors) — no apprehension when making phone calls.

• Familiarity with the Indian K-12 educational board landscape: IB, Cambridge, CBSE, ICSE — and the distinctions between them.

• Proficient in English and Hindi; excellent written email communication skills for institutional follow-ups.

• Strong discipline with CRM and LinkedIn Sales Navigator — including saved searches, alerts, and account management.

• Previous experience selling to Indian schools, principals, or academic leaders.

• Understanding of the Indian school fiscal year procurement cycle (February–April for the upcoming academic year).

• Proficiency in a regional Indian language relevant to a significant K-12 demographic (Tamil, Telugu, Marathi, Kannada, Bengali).

🏝️ Benefits

• Competitive base salary plus performance-based incentives, disbursed monthly.

• Opportunities for cohort learning, daily collaborative coaching from 1–2 PM, and monthly certification.

• Clear career advancement paths to Senior ISM, Cohort Lead, or transition into an institutional LSM role by mutual agreement.

• Direct exposure to international education brands and senior decision-makers in schools across India.