Performance Marketing Manager – Campaigns

This is a fully remote position, open to applicants in Finland.

📋 Description

• Take full responsibility for the performance of paid campaigns across various verticals and markets.

• Convert Product Marketing positioning and value propositions into organized paid activation strategies.

• Establish campaign objectives that align with MQL, opportunity creation, and influenced pipeline metrics.

• Develop and implement structured testing roadmaps that encompass targeting, creative elements, messaging, landing pages, and bidding strategies.

• Maintain disciplined budget pacing and allocate capital efficiently.

• Lead the hands-on execution of campaigns on LinkedIn Ads and Google Ads.

• Organize campaigns for scalability, clarity, and performance transparency.

• Regularly refresh creative and campaign structures to sustain testing velocity.

• Oversee and coordinate efforts with external agencies and partners as needed.

• Manage reporting and insights for comprehensive performance campaigns, generating actionable insights while identifying key challenges and opportunities.

⛳️ Requirements

• A minimum of 4 years of experience in performance or growth marketing within B2B, SaaS, fintech, or complex commercial settings.

• Strong practical expertise in LinkedIn Ads and Google Ads.

• Experience in supporting or executing account-based marketing (ABM) initiatives is highly preferred.

• Familiarity with long sales cycles and multi-touch attribution environments.

• Knowledge of attribution platforms such as Dreamdata, HubSpot attribution, or CRM reporting.

• Demonstrated ability to create structured experimentation roadmaps.

• Strong analytical skills with the capacity to link campaign data to pipeline and revenue outcomes.

• Comfortable collaborating across functions with Brand, Product Marketing, Sales, and Data teams.

• Experience utilizing automation and AI tools to enhance campaign testing and performance workflows.

🏝️ Benefits

• Fair pay and employee stock option: We value every employee's contributions and encourage you to share in the growth we achieve together. Our salaries are competitive and regularly reviewed, and you will have access to an employee stock option program.

• Flexible Paid Time Off: We provide a flexible paid time off policy, offering up to 5 weeks of annual vacation days and paid family leave (in accordance with country regulations). You can also take advantage of hybrid or remote work options to support a healthy work-life balance.

• Regular Fun With Your Team: To foster camaraderie outside of work, we allocate a team activity budget for three quarters each year, with the fourth quarter reserved for a company-wide event.

• Individual Learning Budget: Each year, you receive a learning budget to invest in courses and other relevant educational opportunities that will aid in your skill development.