Performance Marketing Manager – Automation Focus

This is a fully remote position, open to applicants in Germany.

📋 Description

• Marketing Process Architect: You will oversee the complete automation of our marketing processes, aiming to reduce manual operational efforts in performance marketing through effective workflows.

• Strategic Backlog Management: You will perform in-depth analyses of our current marketing landscape, pinpoint inefficiencies, and maintain a prioritized backlog to enable ongoing process enhancements.

• Roadmap Owner: Collaborating closely with stakeholders, you will create a technical roadmap for marketing automation and execute it independently—from the initial concept to the go-live stage.

• Data-Driven Performance: You will connect inventory data with first-party user data to develop highly personalized, automated campaign workflows that significantly boost our efficiency.

• Interface Management: Serving as a 'technical translator,' you will liaise with BI, IT, and our shareholders to integrate marketing tools smoothly into our system landscape.

• Tech-Stack Evolution: You will not only utilize existing tools (Scripts, Channel Managers, Product Feeds) but also actively enhance them—especially by incorporating AI-driven processes (LLMs, Agents) for content creation or bid management.

• Performance Monitoring & Sparring: You will track performance metrics across all channels and proactively formulate optimization strategies, coordinating directly with your manager.

⛳️ Requirements

• Proven Performance Marketing Track Record: You have a minimum of 3 years of professional experience managing complex campaigns, particularly focusing on Google Ads and Meta Ads.

• Automation Stack: You are skilled in workflow automation tools such as n8n or Zapier, enabling you to connect processes effortlessly across various platforms.

• Coding & Scripting Skills: You are capable of writing or modifying Google Ads Scripts (JavaScript) and are comfortable using APIs to streamline manual tasks.

• Data Expertise: You have strong analytical skills, especially in Google Analytics 4 (GA4), and understand how to technically prepare first-party data for actionable advanced targeting.

• AI & Emerging Tech: You possess initial experience in implementing AI Agents or LLM-based workflows to enhance creative production or campaign management.

• Language Skills: You are business-fluent in both German and English, facilitating effective collaboration with local teams and international stakeholders. Proficiency in Dutch is a significant advantage.

• Interface Specialist: You can effectively translate complex technical concepts into clear, comprehensible language for BI, IT, and various stakeholders.

🏝️ Benefits

• Flexible working hours, home office options, working from abroad, and hybrid working arrangements

• 30 vacation days

• A camper for your short trips or vacations

• Top-of-the-line hardware of your choice, along with modern tools

• Health promotion initiatives, such as subsidies for Urban Sports Club or ergonomic workstations, plus free fruits, vegetables, and muesli

• Regular company parties and events

• Various employee discounts, including a Travel Industry Card

• A supportive work culture and environment within an international team

• A balanced mix of agile start-up dynamics and established professional structures

• Ongoing feedback and both internal and external training opportunities, such as those at our PiNCAMP Academy

• A steep learning curve with significant responsibilities from day one, flat hierarchies, swift decision-making, and space for creative ideas and new initiatives

• A modern office located in the heart of Berlin, featuring excellent public transport connections and a rooftop terrace for fresh air and sunbathing