Performance Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take full ownership of paid acquisition across mobile channels (Meta, Google App Campaigns, DSPs, and others), encompassing campaign setup, optimization, and scaling.

• Lead and advance the performance marketing function by developing processes, reporting, and experimentation frameworks for an already active, growing business.

• Manage and enhance our agency partnerships, leveraging knowledge, building internal capabilities, and gradually taking on more execution in-house.

• Optimize full-funnel performance from impression to repayment behavior, focusing on improving CAC, conversion rates, and LTV.

• Create and implement rigorous experiments (A/B tests, incrementality tests, creative testing) to consistently enhance performance, even in low-signal environments.

• Dynamically allocate and optimize budgets based on performance metrics, risk assessment, and business priorities.

• Drive creative strategy and iteration by converting performance data into actionable insights regarding messaging, formats, and target audiences.

• Collaborate across functions with Product, Risk, Analytics, and Design teams to enhance targeting, onboarding processes, and conversion rates.

• Manage mobile attribution and measurement using tools such as AppsFlyer/Adjust while navigating challenges related to signal loss (e.g., SKAN, privacy changes).

• Acquire in-depth knowledge of the Mexico market, including channel dynamics, user behavior, payment trends, and regulatory factors, to guide strategic decisions.

⛳️ Requirements

• 5–7 years of direct experience in mobile performance marketing, with accountability for campaign performance.

• Demonstrated success in managing and scaling app acquisition campaigns on platforms like Meta, Google App Campaigns, or DSPs.

• Experience optimizing beyond installations, utilizing downstream metrics (e.g., activation, conversion, revenue, LTV) to inform decisions.

• Familiarity with mobile attribution tools (e.g., AppsFlyer) and understanding challenges associated with signal loss (e.g., SKAN).

• Strong analytical capabilities; skilled in linking marketing performance to business outcomes (CAC, LTV, payback period).

• Proficient in SQL for independent analysis of performance and generating insights.

• High level of ownership and comfort with uncertainty; able to create structure and achieve results in a rapidly scaling environment.

• Excellent communication skills; capable of influencing cross-functional stakeholders with data-driven insights.

• Fluency in both Spanish and English.

🏝️ Benefits

• Virtual-first teamwork: The Tilt team collaborates across 14 countries and 12 time zones. You’ll kick off your journey with a WFH office reimbursement.

• Competitive pay: We value potential, reflected in our competitive compensation packages and generous equity offerings.

• Complete support: Access flexible health plans at every premium level, along with substantial subsidies that meet global standards.

• Visibility is yours: Expect direct exposure to our leadership team, as we foster an environment where great ideas circulate swiftly.

• Paid global onsites: Experience the magic of in-person gatherings; we meet bi-annually to reconnect over shared meals or kayaking adventures. (Our past visits include Vail, San Diego, and Mexico City, among others.)

• Impact is recognized: Opportunities for growth follow your contributions, rather than being tied to rigid promotion timelines.