Performance Marketing Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Identify and implement scalable acquisition channels, regions, offers, creatives, and connections.

• Initiate, oversee, and enhance Meta and Google ads campaigns for Easy Start.

• Conduct rapid creative testing cycles: formulate hypotheses, execute tests, evaluate results, and iterate swiftly.

• Monitor campaign performance on a daily basis, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.

• Pinpoint successful creatives, audiences, placements, and messaging.

• Engage in proactive decision-making beyond mere operational tasks—determine what to launch, modify, halt, or scale.

• Collaborate closely with creative, product, analytics, and activation teams to enhance the overall paid traffic funnel.

• Deliver clear performance updates and actionable recommendations for subsequent steps.

• Assist in testing landing pages, quiz flows, offers, and other funnel elements related to paid campaigns.

• Maintain an organized campaign structure, including naming, tracking, and reporting.

⛳️ Requirements

• Extensive hands-on experience with Meta Ads Manager and Google Ads.

• Demonstrated experience managing PPC campaigns, ideally in paid social.

• Familiarity with rapid creative testing and swift campaign iteration.

• Strong knowledge of paid acquisition metrics and performance enhancement.

• Capacity to make decisions based on initial performance indicators and campaign data.

• Comfortable juggling multiple creatives, audiences, and funnel hypotheses simultaneously.

• Excellent communication skills with the ability to articulate campaign results clearly.

• Experience with subscription, education, membership, family, or children-focused products (Nice to Have).

• Background in launching or scaling a new product through paid acquisition (Nice to Have).

• Understanding of full-funnel performance, from the first click to lead, purchase, or activation (Nice to Have).

• Experience collaborating with product and analytics teams on funnel experiments (Nice to Have).

🏝️ Benefits

• Fully remote work.

• An opportunity to influence the future of AI-driven education.

• A vibrant, dynamic team that thrives on creating innovative products.

• Unlimited holidays – we trust you to deliver.