Performance Marketing Manager

This is a fully remote position, open to applicants in South Africa, +3 more countries.

📋 Description

• Take charge of and expand paid media initiatives across platforms such as Amazon, Walmart, Meta, TikTok, Google, and various other marketplace and retail media channels.

• Oversee campaigns from inception to completion, focusing on profitability, contribution margin, TACOS, and sustainable growth.

• Supervise and enhance Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

• Direct Walmart Connect campaigns to boost performance on Walmart.com.

• Initiate, manage, and refine campaigns on Meta across Facebook and Instagram.

• Launch, evaluate, and optimize TikTok Shop and TikTok Ads campaigns.

• Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max.

• Handle Reddit advertising campaigns and pinpoint community targeting possibilities.

• Assist with Instacart Ads, Faire, and other retail media and marketplace projects.

• Conduct keyword analysis, bid optimization, audience targeting, campaign restructuring, and testing of creatives, audiences, landing pages, and promotions.

• Spot scaling opportunities while adhering to efficiency benchmarks.

• Monitor inventory levels and modify advertising expenditures accordingly.

• Evaluate customer acquisition costs, repeat purchase patterns, and customer lifetime value (LTV).

• Create and maintain weekly performance dashboards across all channels.

• Report on channel performance, identify trends, and highlight growth opportunities with actionable insights.

• Analyze competitive activities and marketplace trends, making swift decisions based on performance indicators.

• Collaborate closely with leadership, operations, and creative teams.

• Coordinate product launches and promotional activities across various channels.

• Enhance product listings and boost conversion rates.

• Support marketplace expansion as the clean-label snack CPG brand progresses.

⛳️ Requirements

• A minimum of 3 years of experience managing performance marketing for e-commerce or CPG brands.

• Extensive hands-on experience with Amazon PPC, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

• Proven experience managing Walmart Connect campaigns.

• Background in managing Meta Ads on Facebook and Instagram.

• Experience with Google Ads and YouTube campaigns.

• Proficiency in scaling TikTok Shop or TikTok Ads.

• Exceptional analytical skills.

• Advanced proficiency in Excel and Google Sheets.

• Capability to interpret performance metrics and make swift, assured decisions.

• Experience in managing advertising budgets profitably, with a strong grasp of contribution margins and efficiency targets.

• A strong sense of ownership and the ability to execute rapidly in a lean, entrepreneurial setting.

• Availability during U.S. business hours.

• An updated resume is required.

• A short Loom video (1 to 2 minutes) is needed, introducing yourself and showcasing a successfully scaled campaign or channel.

• Submission of a Loom video is essential to advance to the next stage of the hiring process.

🏝️ Benefits

• Compensation in USD, paid bi-monthly (on the 15th and 30th).

• Paid Time Off in line with company policy.

• Holiday observance according to company guidelines.

• Fully remote work environment.

• High-ownership performance marketing role with a direct influence on revenue and profitability.