Performance Marketing Lead, Pet Insurance

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will have complete responsibility for our performance marketing and serve as the strategic leader for it.

• This role involves a hands-on approach.

• You will receive support from a video editor and a part-time (20 hrs/week) resource for UGC coordination and ad uploads.

• The primary emphasis will be on Meta Ads.

• You will independently manage and scale our Meta campaigns.

• Creative testing will be conducted based on hook, format, and angle, following a structured and methodical approach.

• You will be responsible for tracking and data management, including the setup and maintenance of the Meta Pixel & Conversions API (CAPI).

• You will build dashboards and reporting frameworks.

• Daily use of AI tools such as Claude Cowork, Claude Code, and any future innovations will be expected.

• You will independently create agents and automations for repetitive marketing tasks, including creative briefings, reporting, hook generation, and analysis.

• Your first question will always be: "Can an agent handle this?" — and then you will proceed to build it.

• You will keep abreast of new AI developments and proactively introduce new tools and methodologies.

• Mid-term channel expansion will involve building new channels, such as native advertising, potentially TikTok, and YouTube.

• You will be responsible for the development and testing of new funnel structures.

⛳️ Requirements

• A minimum of 2 years of experience in Paid Social / Performance Marketing, preferably with Meta.

• An analytical mindset: you can interpret data, draw meaningful conclusions, and take action based on them.

• A genuine passion for AI tools — you utilize them daily, not just occasionally.

• A self-starter attitude: you do not require direction on what tasks to undertake.

• Practical experience with vibe coding / AI development tools (Claude Code, Cursor, Lovable, or similar) is a plus.

• Experience with agent workflows or marketing automations is also a plus.

🏝️ Benefits

• You will experience the steepest learning curve available in a marketing position today — working daily with the latest AI tools.

• Full ownership of your work — no micromanagement, you will make the decisions.

• An expanding budget — we are actively scaling, providing you ample opportunity to operate effectively.

• Fully remote work — 100% truly remote.

• A culture where the default mindset is “let’s automate that.”