Performance Marketing Lead – Boosters R&D

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Oversee the end-to-end marketing strategy: planning, launching, and scaling campaigns (responsible for budget and ROMI).

• Engage with data on a daily basis: monitor metrics, analyze cohorts and LTV, identify anomalies, and make decisions based on data rather than intuition.

• Build and lead the marketing team as the project scales.

⛳️ Requirements

• 3+ years of experience specifically with Google Ads in an advertising agency or a product company with tangible results in Tier 1 markets.

• Experience managing budgets of $100k/month or more.

• Proficient in deep work with Google Analytics / Amplitude / Tableau.

• Proven experience optimizing metrics such as CPL, CAC, LTV, ROMI/ROAS, ROI/ROR, along with real experience in improving QS.

• Upper-Intermediate English proficiency or higher.

• A hypothesis-driven approach to work combined with a data-driven mindset.

• Ability to analyze strategies and results of competitors.

• Experience with other traffic channels (Meta, TikTok, CPA networks, Twitter, etc.).

• A co-founder/leader mindset rather than just an executor.

• Team management experience.

🏝️ Benefits

• Medical insurance.

• Compensation for working with a psychologist.

• Individual benefits for sports activities.

• Breakfasts and lunches (on-site at the offices).

• Genesis sports activities: running community, volleyball, yoga (offline); stretching and yoga (online).