Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Director of Product-Led Growth and the VP of Marketing to create growth marketing strategies that align with OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.

• Formulate channel strategies utilizing platforms such as Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or pertinent performance marketing channels.

• Oversee the hands-on setup, launch, management, and optimization of paid media campaigns across various platforms.

• Work closely with Revenue Intelligence to develop comprehensive reporting that links every dollar spent on advertising to pipeline, customers, and revenue.

• Analyze campaign and revenue data in depth to extract insights, optimize performance swiftly, and identify growth opportunities.

• Convert campaign outcomes and market signals into clear, long-term recommendations regarding channel mix, budget distribution, audience strategy, and future growth focuses.

• Collaborate intimately with the creative team to develop and refine performance-oriented concepts, copy, video, and static creative assets.

• Leverage AI throughout the performance marketing workflow, encompassing research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting.

• Assist in executing targeted paid advertising programs that bolster account-based marketing campaigns and prioritized target accounts.

• Effectively communicate campaign performance, insights, risks, and recommendations to stakeholders who may lack a performance marketing background.

⛳️ Requirements

• A minimum of 5 years of performance marketing experience, with demonstrable expertise in managing campaigns across both Meta and Google Ads.

• Experience with TikTok Ads and YouTube Ads is highly preferred.

• Proven experience in a high-volume SMB, B2B, or product-led growth setting is essential.

• E-commerce experience can also be relevant when paired with a robust understanding of B2B growth, customer acquisition, and revenue principles.

• Proven track record in owning paid media campaigns from strategy through execution, optimization, measurement, and revenue attribution.

• Strong analytical instincts, capable of discerning meaningful insights from complex performance and revenue data.

• AI is an integral part of your work methodology, approaching operations with an AI-first mindset across analysis, research, creative development, copywriting, optimization, and reporting.

• Demonstrated examples of integrating AI into your processes from start to finish to enhance speed, quality, efficiency, or performance.

• Excellent written and verbal communication skills, with the capability to convey complex performance marketing topics clearly and concisely to non-specialist audiences.

• Proven ability to excel in a fast-paced environment, manage multiple priorities, and effectively lead several initiatives concurrently.

• A builder mindset characterized by strong ownership, attention to detail, curiosity, and a preference for rapid experimentation.

• Experience in healthcare, health tech, telehealth, or digital health is an advantage but not essential.

🏝️ Benefits

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Flexible PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and more