Performance Marketer – Meta Ads, AI, Creative Strategy

This is a fully remote position, open to applicants in Germany.

📋 Description

• You manage accounts from start to finish: Audit → Hypothesis → Test Plan → Scaling → Reporting.

• You drive based on Total Business Numbers and incremental KPIs; you understand why Last-Click can be misleading in lengthy journeys.

• You utilize our AI stack as a standard tool.

• Account audits, breakdown analyses, and anomaly detection are AI-supported; you formulate the questions, review the output, and make decisions.

• You decode creative performance: you identify why a winner succeeds (hook, mechanism, objection handling, proof) and translate that into the next test hypothesis.

• You contribute your own angle and set-piece hypotheses to the creative planning: which segment is underserved, which purchase barrier remains unaddressed, what part of the customer journey is missing.

• You tell clients the hard truth when the bottleneck lies in the offer, the landing page, or the product, rather than the ads. And you consistently provide an alternative path.

⛳️ Requirements

• Proven experience in managing Meta Ads accounts with a relevant budget.

• You work daily and in-depth with AI: creating your own prompts and workflows, with experience in LLM-supported analysis.

• You can clearly demonstrate where AI has made you more efficient and where you consciously choose not to rely on it.

• You can dissect a competitor's winning ad and explain why it works.

• You are familiar with the fundamental logic of awareness and sophistication stages (Schwartz) or similar practical concepts: different levels of awareness require different messages.

• You think in business metrics and understand that ROAS ≠ contribution margin.

• You possess the patience for long journeys, the discipline to follow a system, and the ability to confront clients when necessary.

🏝️ Benefits

• A role at the intersection of performance, AI, and creative - with tools that we build ourselves rather than purchase.

• A small, high-quality client portfolio instead of a conveyor belt approach.

• Every decision you make impacts real budget and real business.

• A challenging and demanding work environment that is constantly evolving and values your contributions.

• Very fair compensation.

• A relaxed atmosphere with flat hierarchies and plenty of fun, without compromising professionalism.

• Work in a way that maximizes your productivity.

• Flexible working hours and remote work are not foreign concepts to us.

• Equipped with the latest Apple products.

• Friendly, professional, and carefully selected clients - who definitely do NOT make your life hell.

• We work with our clients on equal footing.