Google Ads / PPC Strategist, eCommerce – DTC

This is a fully remote position, open to applicants in Australia.

📋 Description

• Overseeing and enhancing Google Ads campaigns across Search, Shopping, PMax, Display, Demand Gen, and Video for a range of eCommerce clients.

• Managing daily account health — including budgets, pacing, performance tracking, and proactive optimizations.

• Strategically building and launching new campaigns, ad groups, and feed-based shopping structures with accuracy.

• Performing keyword research, analyzing search terms, and ongoing management of keywords.

• Creating and implementing A/B tests for ad copy, bidding strategies, and audience segments.

• Collaborating with visual creators to provide briefs and align on creative assets.

• Preparing clear, insight-driven performance reports and contributing to communications with clients.

• Engaging in client calls and internal strategy sessions, confidently representing your accounts.

• Keeping up-to-date with Google Ads platform changes, betas, and best practices — and sharing those insights with the team.

• Ensuring adherence to Google Ads policies and managing ad approvals.

• Scaling campaigns based on performance metrics and ROI objectives.

• Diagnosing tracking issues and overseeing tag implementations.

• Developing and managing product data feeds utilizing DataFeedWatch and Google Merchant Center.

⛳️ Requirements

• 2–4 years of hands-on experience with Google Ads in the eCommerce sector, with some exposure to agency or multi-client environments.

• Strong working knowledge of Search, Shopping, Video/YouTube, Demand Gen, and Performance Max — understanding how these campaign types interact and how to prioritize them effectively.

• Comfortable managing accounts with substantial ad spend — treating a client's budget as if it were your own.

• Strong analytical skills — able to interpret dashboards and know the right questions to ask, rather than just reporting numbers.

• Excellent written and verbal communication skills (in English) — ready to correspond with clients and confidently engage in discussions.

• Self-motivated and proactive in a remote setting — not waiting for direction on what to focus on.

• Naturally collaborative — sharing successes, raising concerns promptly, and contributing to the team beyond your individual portfolio.

🏝️ Benefits

• Fully remote and flexible work environment.

• Opportunity to work alongside a high-performing global team.

• Collaborate with exciting, rapidly growing eCommerce brands.

• A culture that fosters innovation, learning, and personal development.

• Potential for bonuses and long-term engagement.