Performance Marketer, Content-Led Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns on Meta and Google, taking ownership of the budget from the very beginning.

• Manage 82DASH campaigns to gather user-generated content (UGC) from the company’s merchants and their clientele, transforming it into paid advertising materials.

• Produce advertising assets including hooks, static images, UGC video edits, and testimonial modifications, and conduct comparative testing among them.

• Craft compelling copy for advertisements, landing pages, the Shopify App Store listing, and lifecycle emails.

• Develop and evaluate landing pages.

• Analyze customer acquisition cost (CAC), cost per acquisition (CPA), and creative performance by channel, discontinuing campaigns or creative that do not meet performance standards.

• Provide insights on product requirements to expedite the creative production process.

⛳️ Requirements

• Practical experience in managing paid campaigns and overseeing a budget, regardless of its size.

• Capability to create engaging content, not just provide briefs; basic editing skills and a keen eye for effective hooks are essential.

• Proficiency with analytics; ability to compile reports and justify the data presented.

• Enthusiasm for ecommerce, Shopify, D2C, or the creator economy.

• Preference for executing five tests instead of merely planning one.

• Desirable: Experience in SEO, lifecycle email marketing, long-form content creation, or B2B SaaS.

🏝️ Benefits

• Genuine budget and true ownership from day one, rather than being just a part of a large team.

• Collaborate directly with the founders across product development, growth strategies, and go-to-market initiatives.

• Have a direct influence on the product—you will use it every day, and your feedback will lead to real changes.

• Shape the operational playbook for an early-stage company instead of merely adopting an existing framework.