Performance Growth Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee and expand significant Meta budgets across various countries and product categories.

• Strategically allocate spending based on contribution profit, demand, inventory availability, margin, and growth potential.

• Predict performance across diverse spending levels while safeguarding against inefficient scaling or inaccurate attribution.

• Analyze product, market, customer, and offer performance to transform complex data into actionable commercial insights.

• Identify performance fluctuations, including creative fatigue, product-market fit, stock levels, pricing, returns, website conversion, and budget distribution.

• Develop weekly and monthly creative strategies driven by performance insights, customer psychology, and market intelligence.

• Discover effective hooks, concepts, angles, formats, and messages, and convert them into creative briefs.

• Establish a pipeline for user-generated content, founder-led narratives, product demonstrations, testimonials, static content, and brand-driven creativity.

• Evaluate scripts, storyboards, and edits to transform successful ideas into scalable creative directions.

• Utilize AI to assess advertising, product, and customer data, highlight growth opportunities, and automate routine reporting.

• Implement AI in creative concepts, customer research, briefs, landing-page designs, forecasting, and internal processes.

• Design offers, bundles, and promotions while modeling their effects on average order value (AOV), margin, conversion, and contribution profit.

• Develop landing-page concepts and testing strategies to enhance continuity throughout the advertisement, proposition, offer, and customer journey.

• Collaborate closely with founders, taking ownership of decisions related to media buying, budget distribution, performance evaluation, creative direction, offers, and landing pages.

• Maximize profitable growth of new customers and overall contribution profit.

⛳️ Requirements

• Extensive hands-on experience in managing and scaling Meta advertising for an e-commerce brand.

• Demonstrated experience overseeing at least £300,000 per month in ad spend, preferably £500,000 or more.

• Proven history of increasing revenue while ensuring profitability.

• Proficient in advanced Excel or Google Sheets.

• Strong understanding of contribution profit and e-commerce unit economics.

• Experience in analyzing performance across various products, markets, and customer segments.

• Strong background in creative strategy and brief development.

• Ability to link customer insights to effective advertising concepts.

• Experience in developing offers, landing pages, or conversion strategies.

• Practical experience leveraging AI to enhance marketing efficacy, workflows, and decision-making processes.

• Familiarity with Shopify and attribution or analytics platforms.

• Experience in fashion, apparel, or footwear is highly preferred.

• Background in a rapidly scaling international DTC brand is highly valuable.

🏝️ Benefits

• Competitive base salary.

• Remote-first approach with plans for a future office in London.

• High-growth environment offering genuine ownership opportunities.

• Chance to influence the future product direction of a growing global brand.

• Commitment to a diverse and inclusive workplace.

• Accommodations made throughout the recruitment process.