Performance Creative Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging design assets like ad sets and landing pages that are data-driven to enhance digital marketing KPIs.

• Generate motion graphics and short-form video cutdowns optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Revise existing video content into high-performing ad units that meet specific platform requirements, aspect ratios, and audience attention spans.

• Work collaboratively with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Contribute to Directive's marketing efforts by producing captivating creative that differentiates us in the market.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting for various audience segments and platforms.

• Collaborate with internal and client teams to grasp business objectives, target audiences, and other data points that aid in the creation of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or Crazyegg.

• Perform user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continually iterate and enhance designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project updates, respond to feedback, and ensure their requirements are met.

• Stay informed about industry trends, best practices, and emerging technologies relevant to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, particularly focused on performance-driven creative and CRO.

• At least 1 year of experience in motion graphics.

• Proficient in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar software.

• Strong communication and collaboration abilities, enabling effective teamwork with cross-functional groups.

• Understanding and implementation of performance marketing metrics such as A/B Testing, CRO Analytics, Heatmapping, and experience in designing for performance-oriented campaigns.

• Motivated to stay ahead of industry trends, including actively exploring how AI and automation can improve marketing and operations.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family tailored to your lifestyle.

• 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Access to certified therapists through Spring Health and a membership to Headspace.

• Physical therapy services through Omada, fertility support via Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, a Year-End Recharge (Closed December 24 - January 1), and Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, which increases in total amount over time.