Payer Marketing Manager

This is a fully remote position, open to applicants in North Carolina, +5 more states.

📋 Description

• Develop and implement go-to-market strategies for payer segments that align with business objectives, target audiences, buyer requirements, and revenue growth targets.

• Evaluate trends in the payer market, competitive landscape, buyer personas, audience sub-segments, and performance indicators.

• Contribute to segmentation, messaging, campaign planning, and strategic recommendations.

• Collaborate with Sales, SDR/Inside Sales, Product Marketing, Integrated Campaigns, Marketing Operations, and Commercial Operations.

• Ensure alignment of strategy, execution, data integrity, stakeholder communication, and sales outreach initiatives.

• Supervise integrated marketing programs from their planning stages through to post-launch evaluation.

• Manage messaging, channel activation, campaign performance monitoring, and ongoing optimization efforts.

• Create executive-level reports linking marketing activities to engagement metrics, conversion rates, meetings, pipeline, bookings, revenue impact, and segment growth KPIs.

• Deliver weekly, monthly, quarterly, and ad hoc insights with clear recommendations.

• Maintain segment marketing calendars, activation plans, and operational workflows.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Business, or a related discipline.

• Over 6 years of experience in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related positions.

• Proven ability to create go-to-market strategies, audience segmentation plans, integrated campaigns, and performance reporting across various channels and stakeholder groups.

• Strong analytical skills in converting market, campaign, sales, and operational data into actionable insights.

• Capacity to work collaboratively and influence Sales, Marketing, Product, Operations, and other stakeholders.

• Exceptional communication, organizational, and project management abilities.

• Capability to manage multiple priorities while delivering high-quality results on schedule.

• Experience in marketing, population health, quality, or a similar role within a health payer environment is preferred.

• Background in healthcare technology, SaaS, or enterprise software is preferred.

• Familiarity with marketing automation, CRM, attribution, dashboards, or campaign reporting is preferred.

• Experience in leveraging and integrating AI tools into campaign planning, content creation, and performance analysis processes is preferred.

🏝️ Benefits

• Annual discretionary bonus plan.

• Variable compensation plan.

• Equity plans.

• Health and financial benefits.

• Commuter support.

• Employee assistance programs.

• Tuition assistance.

• Employee resource groups.

• Collaborative workspaces.

• Flexible work arrangements.

• Company-sponsored events, including book clubs, external speakers, and hackathons.

• Learning-focused company culture.

• Engaged team support.

• Inclusive work environment.