Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing relationship with Google, acting as Woolpert's main liaison for collaborative marketing efforts.

• Create and implement annual joint marketing strategies that align with Woolpert's objectives for Digital Innovations growth.

• Foster relationships with Google Cloud marketing, partner, and sales teams to enhance awareness and bolster co-selling opportunities.

• Organize and execute comprehensive partner marketing campaigns, including webinars, events, customer stories, thought leadership, and digital initiatives in collaboration with Google.

• Design marketing programs targeted at Googlers to educate Google sellers and technical teams about Woolpert's unique capabilities and advantages.

• Simplify complex Digital Innovations capabilities, such as Agentic AI, cloud modernization, machine learning, and geospatial technologies, into compelling messaging for customers and partners.

• Develop sales enablement resources for partners, including presentations, battle cards, one-pagers, case studies, and success stories.

• Collaborate with Industry Marketing and Regional Marketing teams to activate partner campaigns across key markets and regions.

• Evaluate and report on partner marketing KPIs, campaign effectiveness, partner engagement, pipeline influence, co-selling opportunities, and marketing ROI.

• Oversee and mentor one Partner Marketing Specialist, providing guidance, prioritization, and professional development support.

⛳️ Requirements

• Ability to travel up to 25% of the time.

• Over 8 years of progressive experience in product marketing, commercialization, strategic marketing, and/or partner marketing.

• Proven experience in commercializing complex technical solutions and services.

• Experience collaborating with sales, technical, and executive leadership.

• Demonstrated ability in developing integrated marketing campaigns and go-to-market strategies.

• Experience managing strategic technology or alliance marketing relationships and joint go-to-market initiatives.

• Proven track record in leading projects and mentoring marketing professionals.

• Knowledge of partner and alliance marketing.

• Expertise in joint go-to-market planning.

• Skilled in integrated marketing campaign development.

• Proficiency in sales enablement.

• Strong background in marketing communications and messaging.

• Experience in project management.

• Ability to collaborate across functions.

• Familiarity with data-driven marketing and KPI reporting.

• Preferred: working knowledge of the Google Cloud ecosystem, including GCP, Vertex AI, Google Gemini, and Google Maps APIs.

• Preferred: experience in supporting cloud, AI, geospatial, or digital technology partnerships.

• Preferred: experience with geospatial technology, consulting, or professional services organizations.

• Preferred: experience in global, matrix organizations.

• Applicants must have work authorization in the country where the job is located; Woolpert cannot provide visa sponsorship.

🏝️ Benefits

• Freedom to Work program: Set your own schedule and location (as applicable).

• Principal program: Opportunity to become a firm owner.

• Flexible paid time off/vacation.

• Career development: Opportunities for learning and growth across various industries.

• Health, life, vision, and dental insurance.

• Paid sick leave.

• Retirement plan.

• Fitness reimbursement.

• Pet insurance.

• Identity protection.

• Technology stipend.

• Employee assistance program.

• Competitive compensation.