Partner Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Drive demand for new partners across resellers, MSSPs, auditors, and GSIs by creating collateral and programs such as pitch decks, partner webinars, and email marketing.

• Utilize Hyperproof’s broader marketing campaigns and demand generation programs to specifically enhance growth in new partnerships.

• Assist our partner GTM organization with 1:1 and ABM initiatives aimed at acquiring targeted partner organizations.

• Develop and sustain impactful partner enablement programs, including enablement decks, webinars, and newsletters to accelerate the time-to-value for new partners.

• Collaborate with and support various internal partner programs aimed at boosting partner adoption, such as partner training, partner portals, certification programs, and partner communities or advisory boards.

• Work directly with partners to design and implement integrated campaigns aimed at acquiring mutual logos, generating pipeline, and upselling to existing customer bases.

• Produce co-branded collateral, templates, and scalable campaign kits that empower partners to self-serve.

• Co-host webinars and in-person events to aid partner-led ABM outreach, while strategizing for field programs like executive dinners and event sponsorships.

• Coordinate joint PR, customer success stories, media announcements, and social amplification to highlight strategic alliances and market achievements.

• Ensure partners are onboarded smoothly, actively engaged, and demonstrating high utilization rates of co-marketing campaigns and programs.

• Foster seamless communication and operational alignment between the Marketing team and the Partner GTM organization.

⛳️ Requirements

• A minimum of 5 years of marketing experience, with at least 2 years focused specifically on channel, alliance, or partner marketing in a B2B SaaS setting (experience in compliance, risk, or cybersecurity ecosystems is advantageous).

• Previous experience collaborating with various partner types, especially resellers, MSSPs, GSIs, and/or auditors.

• Demonstrated ability as a self-starter who is comfortable establishing strategy in new environments, has a strong bias for action, and balances strategic program design with a hands-on approach to execution.

• Excellent relationship management skills, with the ability to influence and collaborate across external partner teams and internal organizations (marketing, sales, product, operations).

• Preferred education: Bachelor's degree in Marketing, Business, or a related field.

• Note: Must currently be authorized to work in the United States on a full-time basis.

🏝️ Benefits

• Annual compensation reviews + equity

• Unlimited PTO: strongly encouraged to unplug and recharge

• Health: coverage for medical, dental, and vision - employee and dependents

• 401K, which vests immediately, complete with a 4% company match

• 12 weeks of Parental leave and 1 year of free diapers and wipes with Honest

• Annual company in-person events and quarterly in-person connects

• $500 home office stipend - at the time of hire. Additional home office needs can be requested as needed.

• $100 quarterly paid wellness stipend

• Pet insurance discount

• Slack channel notifications turn off after 5 pm based on your time zone

• Two Hypercharge weeks of rest where we close company-wide (July & Dec)