Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with partner marketing teams to create quarterly joint go-to-market strategies, which include webinars, whitepapers, content series, email initiatives, and in-person events.

• Develop and oversee a co-marketing activity schedule that aligns with sales strategies and partner pipeline objectives.

• Create and manage co-branded materials, campaign outlines, enablement resources, and post-event analyses.

• Monitor and report on program performance, translating outcomes into insights for future planning.

• Organize and implement partner-oriented events, including thought leadership initiatives, educational workshops, and networking opportunities.

• Identify and innovate new event formats and activations to enhance partner engagement.

• Cultivate relationships with partner contacts, CAMs, sales leadership, and joint clients.

• Contribute to the partner marketing strategy by suggesting high-impact programs, formats, and investments.

• Continuously assess and optimize program effectiveness and partner experiences.

• Report directly to the Director of Field Marketing.

⛳️ Requirements

• Bachelor’s degree in business, marketing, or a related field.

• 3+ years of experience in partner marketing, channel marketing, or alliance marketing, including hands-on experience in building joint go-to-market initiatives.

• 5+ years of B2B marketing experience, preferably involving demand generation, campaigns, or field marketing.

• Proven experience in planning and executing co-marketing programs across both digital and in-person channels.

• Experience in collaborating with sales or channel teams to ensure alignment of marketing programs with revenue objectives.

• Proficiency in Salesforce.

• Familiarity with marketing automation platforms such as HubSpot or Marketo is preferred.

• Strong skills in relationship-building, project management, and program management.

• Excellent written and verbal communication abilities, including content creation and presentations.

• High attention to detail and a mindset geared towards continuous improvement.

• Ability to work both independently and as part of a team.

• Comfortable working across various time zones and regions in a dynamic global setting.

🏝️ Benefits

• Healthcare, Dental, and Vision Benefits.

• Employer Paid Life Insurance and Disability Insurance.

• EAP - Employee Assistance Program.

• Pet Insurance.

• 401(k) Plan with Employer Matching.

• Competitive Bonus Structure.

• Home Office Reimbursement.

• Certification Reimbursement.

• Personalized Career Coaching.

• Generous Paid Time Off.

• Paid Office Closure from December 25 to January 1.

• Vacation Bonus.

• Summer Hours.