Partner Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy and narrative for partners across Acquia’s solution offerings.

• Establish partner messaging, positioning, and high-impact initiatives across marketing, partner leadership, enablement, and regional teams.

• Develop joint value propositions, co-selling strategies, and Path-to-Value resources.

• Create and assess the usage of partner enablement materials, including pitch decks, battlecards, solution briefs, demo narratives, and campaign-in-a-box assets.

• Collaborate as an equal with the Product Marketing, Partner, Sales, and RevOps leadership teams, participating in pipeline reviews and deal desk meetings.

• Define and report metrics related to partner-sourced and partner-influenced pipeline, partner-attached deal rates, and partner-influenced revenue.

• Assist in partner events and work alongside partners, which may involve approximately 15% travel.

⛳️ Requirements

• Over 7 years of experience in product marketing, partner/channel marketing, or partner go-to-market roles, including ownership of strategy.

• Outstanding program management and leadership skills; adept at leading complex cross-functional initiatives from inception to completion.

• Knowledge of the agency/system integrator ecosystem and its business models.

• Proven success in creating a partner or channel go-to-market strategy from the ground up.

• Strategic thinking and go-to-market acumen that extends beyond content marketing.

• Proficiency in AI-first methodologies, utilizing AI for research, drafting, analysis, and automation.

• Strong presentation and live demonstration capabilities.

• Experience operating cross-functionally as a peer of Sales.

• Preferred: Background in MarTech, DXP, CMS, or AI-related enterprise software.

• Preferred: Familiarity with Drupal and its community of implementation partners.

🏝️ Benefits

• Competitive healthcare benefits.

• Wellness initiatives.

• Flexible paid time off as needed.

• Parental leave.

• Programs for employee recognition.

• Approximately 15% travel to support significant events or to collaborate in person with partners.