Part Time Business Analyst – Optimizely Data Platform

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Collect, assess, and document both business and technical requirements for the implementation of the Optimizely Data Platform.

• Review and confirm customer data architecture, schemas, and platform settings.

• Examine customer profiles, identity resolution rules, and behavioral tracking to ensure data integrity.

• Convert marketing strategies into comprehensive technical and functional requirements.

• Develop process maps that depict customer data flow between CRM, eCommerce systems, marketing platforms, and ODP.

• Create and uphold functional specifications, data dictionaries, event tracking documentation, and process documentation.

• Design customer segmentation strategies to enhance lifecycle marketing and tailor customer experiences.

• Establish KPI frameworks and reporting criteria to evaluate campaign effectiveness and business outcomes.

• Collaborate with marketing, engineering, product, and data teams throughout the project delivery process.

• Identify implementation risks, validate technical assumptions, and suggest enhancements based on industry best practices.

⛳️ Requirements

• A minimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or in a comparable role.

• Experience in supporting Marketing Analytics, Customer Data Platforms, or digital marketing efforts.

• Proven track record of gathering business requirements and converting them into technical solutions.

• Familiarity with enterprise system integrations, APIs, customer data, and event tracking.

• Strong skills in stakeholder management and cross-functional collaboration.

• Excellent proficiency in written and verbal English communication.

🏝️ Benefits

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