Senior Analyst, Analytics and Insights

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Conduct analysis of data from earned media, social platforms, and owned CVS Health brand channels to evaluate communication performance, impact, and audience engagement.

• Create and sustain dashboards, reports, and visualizations that effectively convey trends and performance metrics.

• Convert data into actionable insights and recommendations that bolster communication strategies and campaigns.

• Ensure the accuracy of data quality, reporting, dashboards, and analyses.

• Assist in measuring and analyzing reputation through survey-based and third-party research initiatives.

• Present research findings to stakeholders in a clear and compelling manner.

• Aid in audience research utilizing surveys, sentiment analysis, and various other methods.

• Enhance tools for communications analytics, along with dashboards and data sources.

• Collaborate with communications colleagues and stakeholders to identify reporting needs and provide timely insights.

• Identify opportunities for enhancements in reporting processes, data quality, and measurement strategies.

• Oversee multiple projects and deliverables while adhering to deadlines.

⛳️ Requirements

• Minimum of 3 years of experience in analytics, insights, data strategy, communication measurement, marketing analytics, media analytics, or a related discipline.

• Proven experience in analyzing and interpreting data to derive clear, actionable insights.

• Track record of creating dashboards, reports, and data visualizations.

• Familiarity with performance metrics related to communications, marketing, digital, or media.

• Strong analytical, problem-solving, and organizational abilities.

• Capability to collaborate effectively across teams while managing multiple priorities in a dynamic environment.

• Experience with reporting and visualization tools such as Excel, Tableau, Power BI, or similar platforms.

• Preferred experience in communications, reputation, public relations, or marketing measurement programs.

• Preferred familiarity with social listening, media measurement, reputation tracking, or audience research tools.

• Preferred experience in conducting stakeholder research, including surveys, sentiment analysis, or qualitative research.

• Preferred familiarity with communications analytics platforms like Sprinklr, Cision, Adobe Analytics, Dynamic Signal, or similar tools.

• Preferred exposure to AI-enabled analytics or emerging measurement methodologies.

• Bachelor’s degree or equivalent experience required.

🏝️ Benefits

• CVS Health bonus, commission, or short-term incentive program in addition to the base salary range.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting physical, emotional, and financial well-being, based on eligibility.

• Comprehensive benefits package available for full-time colleagues and their families.