Paid Social Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Complete responsibility for the execution of performance marketing through paid social media platforms.

• Successfully managing builds and production from start to finish, ensuring redundancy across channels.

• Overseeing the implementation of optimizations aimed at enhancing performance in alignment with set goals.

• Effectively managing strategic communications both internally and externally for clients and client teams.

• Actively engaging in internal discussions regarding performance, strategy, recommendations, deliverables, and action items with the team.

• Conducting independent external communications with clients concerning performance, tactical and strategic matters, updates, and recommendations through email, calls, and/or Slack (as needed).

• Strong aptitude for marketing and business strategy.

• Comprehensive understanding of the marketing funnel and the execution of strategies via paid social.

• Thorough knowledge of the eCommerce model along with basic lead generation strategies.

• Capability to navigate challenges and adapt strategies in response to changes in the landscape to achieve targeted outcomes.

• Responsibility for performance reporting and communicating strategy.

• Managing performance reporting from start to finish while demonstrating excellent presentation creation skills.

• Independently presenting performance reports and summaries, facilitating strategic discussions with clients (both verbally and in writing).

• Skill in utilizing data to narrate a story and convey results to clients and key stakeholders with clear next steps.

• Proposing innovative plans and executing them to drive business results.

• Functioning as an effective team member for both departmental and account teams.

• Fostering a constructive and effective work environment in alignment with PD core values.

• Actively contributing to the growth and development of junior talent where applicable.

• Implementing AI technologies to enhance and optimize business processes.

• Employing and leveraging Power Digital's Nova ecosystem in relation to your department.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• 1+ years of experience in Direct Response marketing specifically within E-Commerce; Lead Generation and B2B experience is a plus.

• 1+ years of experience with Meta Ads and TikTok ads for direct response campaigns; familiarity with additional platforms such as LinkedIn Ads, Pinterest Ads, etc., is a plus.

• 1+ years of experience in leading paid social strategies for direct response marketing initiatives.

• 1+ years of experience with Google Analytics and Shopify; experience with other technical platforms is a plus.

• 1 year of client-facing experience with a focus on communication management.

• Excellent Excel skills with a strong understanding of advanced Excel features.

• Exceptional data analytics capabilities.

🏝️ Benefits

• Power Digital’s people and culture are fundamental to our success, making diversity in our team’s backgrounds and experiences essential. We are an Equal Opportunity Employer, and our employees are individuals with various strengths, experiences, and backgrounds who aim to make a difference inside and outside the workplace. Diversity encompasses not only race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other aspects of one’s identity. The perspectives of all our employees are critical to our success, and fostering inclusion is a collective responsibility.