Paid Social Strategist

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Complete ownership and execution of performance marketing through paid social media platforms.

• Efficiently manage the entire build and production process from start to finish with redundancy across channels.

• Lead the implementation of optimizations aimed at enhancing performance in relation to established goals.

• Effectively manage strategic communication both internally and externally for clients and their teams.

• Proactively communicate with the team regarding performance, strategy, recommendations, deliverables, and action items.

• Independently engage with clients on performance, tactical and strategic matters, updates, and recommendations via email, calls, and/or Slack as appropriate.

• Strong acumen in marketing and business strategy.

• Thorough understanding of the marketing funnel and execution through paid social channels.

• Comprehensive knowledge of the eCommerce model and basic lead generation strategies.

• Capability to overcome obstacles and adjust strategies in response to changes in the landscape to achieve desired outcomes.

• Responsible for performance reporting and communication of strategy.

• Execute performance reporting from start to finish with excellent presentation skills.

• Independently present performance reports and summaries, facilitating strategic discussions with clients both verbally and in writing.

• Ability to utilize data to convey a narrative and clearly articulate results to clients and key stakeholders along with actionable next steps.

• Propose innovative plans and execute them to drive business outcomes.

• Function as an effective team member for both departmental and account teams.

• Contribute to a positive and productive work environment consistent with PD's core values.

• Actively engage in the mentorship and development of junior talent when applicable.

• Leverage AI technologies to enhance and optimize business processes.

• Utilize and engage with Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• Over 1 year of experience in Direct Response marketing, specifically in E-Commerce; experience in Lead Generation and B2B is a plus.

• More than 1 year of experience with Meta Ads and TikTok ads for direct response campaigns; experience with additional platforms (LinkedIn Ads, Pinterest Ads, etc.) is a plus.

• At least 1 year of experience leading paid social strategies for direct response marketing efforts.

• 1+ years of experience with Google Analytics and Shopify; proficiency with other technical platforms is a plus.

• 1 year of client-facing experience and managing communications.

• Strong Excel skills with a solid understanding of advanced Excel features.

• Exceptional data analytics capabilities.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Opportunities for professional development.

• Flexible work arrangements.