Paid Social Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Complete accountability and execution of performance marketing through paid social media platforms.

• Successfully manage builds and production from A-Z with redundancy across various channels.

• Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn as applicable, with a greater focus on TikTok and Meta.

• Oversee the implementation of optimizations aimed at enhancing performance in line with established goals.

• Take charge of strategic communication both internally and externally with clients and client teams.

• Maintain proactive internal communication with the team regarding performance, strategy, recommendations, deliverables, and action items.

• Conduct autonomous external communication with clients regarding performance, tactical and strategic matters, updates, and recommendations via email, calls, and/or Slack (as applicable).

• Possess exceptional marketing and business strategy acumen.

• Have a comprehensive understanding of the marketing funnel and the execution of strategies through paid social.

• Fully comprehend the eCommerce model and fundamental lead generation strategies.

• Demonstrate the ability to overcome obstacles and adjust strategies in response to changes in the landscape to achieve desired outcomes.

• Responsible for performance reporting and conveying strategies effectively.

• Carry out performance reporting from A-Z, showcasing excellent presentation skills.

• Present performance reports and summaries independently, facilitating strategic discussions with clients (both verbally and in writing).

• Leverage data to narrate a story and clearly communicate results to clients and key stakeholders, including next steps.

• Propose forward-thinking strategies and execute plans to drive business outcomes.

• Function as a valuable team member within both the department and account teams.

• Contribute to a positive and efficient work environment in alignment with PD core values.

• Actively engage in the development and growth of junior talent where applicable.

• Utilize AI technologies to enhance and optimize business processes.

• Make use of Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• At least 1 year of experience in Direct Response marketing specifically within E-Commerce; additional experience in Lead Generation and B2B is an advantage.

• Minimum of 1 year of experience with Meta Ads and TikTok ads for direct response campaigns; experience with other platforms such as LinkedIn Ads and Pinterest Ads is a plus.

• A minimum of 1 year leading paid social strategy for direct response marketing initiatives.

• At least 1 year of experience with Google Analytics and Shopify; familiarity with other technical platforms is beneficial.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a solid understanding of advanced Excel functionalities.

• Excellent data analytics capabilities.

🏝️ Benefits

• Base salary plus commission opportunities.

• Medical Bonus.

• 15 paid vacation days (PTO) each year.

• Fully flexible work environment: full-remote, in-office, or hybrid.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days per year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.