Paid Social Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• We are seeking a dynamic and innovative full-time Paid Social Strategist to become a part of our team, driven by a passion for performance marketing and team leadership.

• Proficiency in TikTok and Meta Ads platforms is essential!

• The Paid Social Strategist will oversee the performance, strategy, growth, and comprehensive execution of paid social accounts from start to finish.

• You will design and implement a paid social strategy aimed at achieving a business's broader objectives while closely optimizing strategies for our TikTok clients.

• Collaboration with our team and clients is crucial to ensure we meet or exceed monthly performance targets, and you will work alongside the creative, organic, and influencer/partnerships teams to maintain excellence across the channel.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• A minimum of 1 year of experience in Direct Response marketing, particularly in E-Commerce; Lead Generation and B2B experience are advantageous.

• At least 1 year of experience with Meta Ads and TikTok ads for direct response campaigns; familiarity with additional platforms such as LinkedIn Ads and Pinterest Ads is a plus.

• A minimum of 1 year of experience leading paid social strategies for direct response marketing initiatives.

• Over 1 year of experience with Google Analytics and Shopify; experience with other technical platforms is a bonus.

• At least 1 year of experience in a client-facing role, managing communications effectively.

• Strong Excel skills with a comprehensive understanding of advanced Excel features.

• Excellent data analytics abilities.

🏝️ Benefits

• At Power Digital, our people and culture are fundamental to our success, which is why we prioritize diversity in our team’s backgrounds and experiences.

• We are an Equal Opportunity Employer, and our workforce comprises individuals with varied strengths, experiences, and backgrounds, all working to create an impact both inside and outside of the workplace.

• Diversity encompasses not only race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other facets of one’s identity.