Paid Social Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take full responsibility for the execution and management of performance marketing through paid social media platforms.

• Efficiently manage the entire process from builds to production with redundancy across various channels.

• Channels involved include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable.

• Lead the implementation of optimizations aimed at enhancing performance in relation to established goals.

• Maintain strategic communication both internally and externally with clients and client teams.

• Proactively communicate with the team regarding performance, strategy, recommendations, deliverables, and action items.

• Conduct autonomous communication with clients regarding performance, tactical and strategic matters, updates, and recommendations through email, calls, and/or Slack as needed.

• Possess excellent marketing and business strategy insight.

• Have a comprehensive understanding of the marketing funnel and its execution via paid social.

• Fully understand the eCommerce model and basic lead generation strategies.

• Capable of overcoming obstacles and adjusting strategies to adapt to changes in the industry to achieve desired outcomes.

• Take ownership of performance reporting and communication of strategy.

• Execute performance reporting from start to finish with strong presentation creation skills.

• Present performance reports and summaries independently, facilitating strategic discussions with clients both verbally and in writing.

• Utilize data effectively to narrate a story and convey results to clients and key stakeholders with clear next steps.

• Develop and implement forward-thinking plans to drive business results.

• Function as a productive team member within both departmental and account teams.

• Contribute to a positive and effective work environment aligned with PD core values.

• Actively engage in the growth and development of junior team members where applicable.

• Leverage AI technologies to enhance and streamline business processes.

• Utilize and maximize Power Digital's Nova ecosystem relevant to your department.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• Over 1 year of experience in Direct Response marketing, particularly in E-Commerce; experience in Lead Generation and B2B is advantageous.

• At least 1 year of experience with Meta Ads and TikTok ads specifically for direct response campaigns; familiarity with additional platforms such as LinkedIn Ads and Pinterest Ads is beneficial.

• Minimum of 1 year of experience leading paid social strategies for direct response marketing efforts.

• Over 1 year of experience with Google Analytics, Shopify; knowledge of other technical platforms is a plus.

• At least 1 year of client-facing experience and managing communications.

• Proficient in Excel with a solid understanding of advanced features.

• Strong data analytics skills.

🏝️ Benefits

• Competitive salary.

• Flexible work arrangements.

• Opportunities for professional development.