Paid Social Specialist – Contractor

This is a fully remote position, open to applicants in California.

📋 Description

• Strategically plan, develop, and initiate paid campaigns on platforms such as Meta, Reddit, TikTok, and Snap.

• Implement campaign trafficking, quality assurance, and advertising operations processes.

• Deploy new assets and copy, create screenshots, and ensure live links comply with safe-zone standards.

• Collaborate cross-functionally to brief, review, and launch new assets and copy.

• Track daily pacing and assess the performance of active campaigns through dashboards and reporting tools.

• Enhance campaigns based on Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), efficient reach, views, and brand lift key performance indicators (KPIs).

• Compile and present weekly performance reports featuring trends, insights, and strategic recommendations.

• Recognize and propose testing and innovative opportunities.

• Manage financial tracking for assigned campaigns while assisting with vendor billing and payments.

• Engage in cross-functional projects that influence media buying and activation strategies.

⛳️ Requirements

• Over 5 years of recent practical experience in executing paid social performance campaigns.

• Proven track record of optimizing for ROAS, CPA, CAC, efficient reach, views, and brand lift KPIs.

• Ability to quickly adapt and be productive in a contract-based position with specific timelines and deliverables.

• Highly self-driven and capable of flourishing in a fast-paced, results-oriented environment.

• Proficient in Excel with strong analytical capabilities.

• Ability to derive actionable insights from complex data sets and provide strategic recommendations.

• Excellent communication skills coupled with a solutions-focused approach.

• Capability to juggle multiple projects with competing deadlines.

• Comfortable managing substantial budgets and investment levels.

• Willingness to support occasional evening or weekend work during high-volume campaign periods.

• Certification in paid media platforms such as Meta, Reddit, TikTok, Google Ads, or Snap is advantageous.

• A passion for gaming and familiarity with Blizzard games, products, and services is a plus.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health savings account or health reimbursement account.

• Healthcare spending accounts.

• Dependent care spending accounts.

• Life and AD&D insurance.

• Disability insurance.

• 401(k) plan with company matching.

• Tuition reimbursement.

• Charitable donation matching.

• Paid holidays and vacation.

• Paid sick leave.

• Floating holidays.

• Compassionate and bereavement leave.

• Parental leave.

• Programs for mental health and wellbeing.

• Fitness programs.

• Access to free and discounted games.

• Supplemental life and disability benefits.

• Legal services.

• Identity protection.

• Rental insurance.

• Relocation assistance provided if the company requires relocation for the position.

• Potential for incentive compensation (not guaranteed).