Paid Social Specialist

This is a fully remote position, open to applicants in Alaska, +8 more states.

📋 Description

• Develop, initiate, and enhance campaigns across Meta, TikTok, and various other social platforms (such as Reddit, Pinterest, Snapchat, etc.).

• Oversee audience targeting, budget distribution, creative management, and campaign organization to achieve effective growth.

• Perform continuous performance assessments and execute daily/weekly optimizations.

• Facilitate structured testing across different creative variations, audience segments, placements, and bidding methods.

• Evaluate performance metrics (CTR, CVR, CAC) to identify optimization possibilities that align with channel performance and regional campaign goals.

• Collaborate with the Creative team to deliver data-driven insights on messaging, formats, and content revisions.

• Ensure proper tracking, pixel implementation, product catalog maintenance, CAPI integrations, and event configuration.

• Maintain an organized account structure and comprehensive campaign documentation.

• Track and report on essential metrics including CAC, CVR, engagement rates, and budget pacing.

• Convert performance data into insightful recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reports.

• Work alongside the paid social lead, paid media generalists, and regional marketing teams to maintain a cohesive cross-channel strategy.

⛳️ Requirements

• 2-3+ years of direct experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred).

• Strong comprehension of campaign organization, audience targeting, creative testing, and performance enhancement.

• Proven experience in executing performance-driven paid social advertisements for omnichannel consumer brands.

• Proficient in analyzing data and converting performance metrics into actionable optimization strategies.

• Detail-oriented, highly organized, and adept at daily operations within the platform.

• Excellent collaboration abilities and capacity to thrive in a dynamic environment.

🏝️ Benefits

• Competitive salary and equity packages.

• Health, dental, vision insurance, and mental health resources.

• An Oura Ring for yourself along with employee discounts for friends & family.

• 20 days of paid time off in addition to 13 paid holidays and 8 days of flexible wellness time off.

• Paid sick leave and parental leave.

• A fantastic culture with collaborative and passionate coworkers.