Paid Social Media Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the paid social media strategy across key platforms, ensuring it aligns with global brand, campaign, product, and business goals.

• Transform campaign and business objectives into impactful paid social plans.

• Determine the most effective channels, audiences, formats, and tactics to meet campaign objectives.

• Ensure that paid social initiatives enhance and amplify broader marketing efforts.

• Plan, create, launch, and optimize paid social campaigns on LinkedIn and Meta platforms.

• Formulate audience strategies, including retargeting, lookalike audiences, customer lists, and account-based targeting.

• Develop structured testing plans encompassing creative elements, messaging, audiences, formats, and placements.

• Continuously refine campaigns based on performance metrics and audience behavior.

• Manage paid social budgets and forecasting effectively.

• Strategically allocate spending across campaigns, audiences, and objectives.

• Balance investment between testing, optimization, and scaled activities.

• Monitor performance and adjust spending to maximize results.

• Develop and oversee audience strategies across various platforms, employing platform-specific targeting methods.

• Create and manage custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where applicable.

• Ensure audience strategies are in line with personas, funnel stages, and campaign goals.

• Integrate audience planning with broader campaign strategy and organic social activities.

• Design and implement structured testing across creative elements, messaging, formats, audiences, and placements.

• Consistently apply platform best practices, with a solid understanding of each paid social platform's functionality.

• Keep abreast of platform updates, algorithm adjustments, and new advertising opportunities.

• Identify areas for performance enhancement through testing, experimentation, and innovation.

• Manage paid social reporting and dashboards, focusing on metrics aligned with campaign objectives.

• Establish success measures and KPIs suitable for the audience, platform, and campaign goals.

• Deliver clear reporting, insights, and recommendations to stakeholders.

• Link paid social performance to broader customer journey outcomes, including attribution, lead quality, and conversion rates.

• Collaborate closely with Organic Social, Brand, Content, Product, and Campaign teams.

• Ensure integration of paid social activities into comprehensive marketing plans.

• Contribute to thought leadership, brand awareness, demand generation, and product marketing initiatives.

• Work with agency and platform partners as needed.

⛳️ Requirements

• A minimum of 3 years of professional experience in paid social media, paid acquisition, or a similar digital marketing role.

• Proven experience in planning, executing, and optimizing paid social campaigns on LinkedIn and Meta platforms.

• Experience managing paid media budgets, forecasting performance, and making investment decisions based on outcomes.

• Expertise in developing audience strategies, including retargeting, customer lists, lookalike audiences, and account-based targeting.

• Ability to analyze campaign performance data and convert insights into actionable recommendations.

• Understanding of the interplay between paid and organic social activities in supporting marketing objectives.

• Strong collaboration skills with internal and external stakeholders across various regions and functions.

• Familiarity with AI-enabled tools or automation to enhance campaign planning, optimization, reporting, or workflow efficiency.

🏝️ Benefits

• Competitive salary with bonus potential.

• Flexible work schedules.

• Comprehensive health and wellness benefits.

• Flexible time-off plans.

• Opportunities for career growth through development programs.

• A collaborative, innovative culture where your ideas are valued.