Paid Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive paid social strategy across Meta, LinkedIn, and additional platforms (Reddit, X, CTV, sponsored content), ensuring full-funnel performance across three unique verticals.

• Convert the overall full-funnel campaign strategy into a structured paid social campaign framework, defining creative needs and measurement, along with dedicated budget allocations and KPIs for each stage of the funnel (awareness, consideration, conversion).

• Oversee daily campaign operations and optimization, which includes audience research and expansion, ad copy and creative adjustments, bid strategy, exclusion management, and testing advanced tactics such as Advantage+, Conversions API, and intent-based retargeting.

• Set the standard for creative quality in paid social. Collaborate with brand, content, and creative teams to ensure all assets produced are on-brand, factually accurate regarding product claims, and optimized for performance on paid social platforms.

• Create and implement a continuous testing framework, conducting A/B tests across creative elements, audiences, placements, landing pages, and bidding strategies to uncover optimization opportunities and drive incremental performance improvements.

• Guarantee precise tracking and reporting of campaign performance at every stage of the funnel, translating data into actionable insights that foster ongoing optimization and learning, while regularly reporting to marketing leadership and key stakeholders.

• Collaborate cross-functionally with campaign managers, content, product marketing, creative, organic social, and marketing operations teams to align paid social efforts with broader marketing initiatives, enhance landing pages, and ensure consistent messaging across all channels.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid social within rapidly growing B2B companies, with a demonstrated history of managing substantial budgets on Meta and LinkedIn.

• In-depth knowledge of Meta Ads and LinkedIn Ads platforms, encompassing audience targeting, Conversions API, lead gen forms, and advanced bidding strategies.

• Proven ability to generate qualified pipeline at scale through paid social, with quantifiable examples of pipeline contribution, cost per opportunity enhancement, and ROI improvement.

• Strong creative acumen, with the capacity to brief, assess, and refine ad creatives across various formats (static, video, carousel, short-form, lead gen forms), and collaborate effectively with brand and creative teams.

• Robust analytical skills, capable of manipulating and analyzing data using Excel/Google Sheets, Sigma, or SQL to identify trends and optimization opportunities at every funnel stage.

• Excellent project management abilities, adept at handling multiple priorities across diverse segments, products, and stakeholder groups.

• Outstanding communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership.

• A data-driven decision-making approach emphasizing testing, measurement, and continuous optimization based on performance data.

• A self-starter mindset with the ability to work independently, take ownership of outcomes, and proactively identify areas for improvement.

🏝️ Benefits

• Flexible PTO: We provide non-accrual PTO, along with 11 company holidays.

• Comprehensive health benefits for employees: including Medical, Dental, and Vision, along with an HSA match.

• Family Leave: All employees are entitled to 12 weeks of fully paid parental leave. Birthing parents qualify for an additional 6-8 weeks for physical recovery.

• Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock offers a $50,000 lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses.

• Spring Health: Spring Health provides a range of mental health benefits, including therapy, coaching, medication management, and digital tools, all personalized to individual needs.

• Caregiver Support: We have collaborated with Cariloop to offer caregiver support to our employees.

• Carta Tax Advisor: Employees receive personalized sessions with Equity Tax Advisors to address individual grants, model tax scenarios, and answer general inquiries.

• ERGs: We strive for all employees to thrive and feel a sense of belonging at Flock. Currently, we offer four ERGs - Women of Flock, Flock Proud, LEOs, and Melanin Motion. If you're interested in contacting a representative from one of these groups, please inform your recruiter.

• WFH Stipend: A monthly stipend of $150 to cover remote work expenses.

• Productivity Stipend: An annual allowance of $300 for use on services such as Audible, Calm, Masterclass, Duolingo, and much more.

• Home Office Stipend: A one-time payment of $750 to assist you in creating your ideal home office.