Paid Search/SEO, Paid Social Media Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Lead the strategic planning, execution, and enhancement of integrated campaigns across Google Ads, Microsoft/Bing Ads, and prominent Paid Social platforms (e.g., LinkedIn, Meta) targeting HCP, patient, and caregiver audiences.

• Oversee comprehensive campaign setup, which includes keyword strategy, adherence to SEO best practices, ad copy creation, audience targeting, bid management, and budget pacing for both search and social channels.

• Propel SEO strategy through technical audits, on-page optimization, and content suggestions to enhance organic search visibility in key therapeutic areas.

• Manage daily, weekly, monthly, quarterly, and annual reporting on channel performance, including Quarterly Business Reviews (QBR) and End of Year (EOY) analysis. Analyze data to uncover trends, optimization opportunities, and insights across channels.

• Ensure all campaigns are executed in strict accordance with pharmaceutical regulatory guidelines, brand specifications, and internal quality standards.

• Collaborate with strategy, analytics, creative, and client-facing teams to synchronize campaign objectives with broader business goals.

• Review, mentor, and assist team members in maintaining execution quality, managing workflows, and fostering professional growth.

• Develop process enhancements, testing frameworks (A/B testing across platforms), and reporting improvements to boost efficiency and performance.

• Stay updated on industry trends, platform changes, and competitive activities to ensure campaign strategies remain relevant and effective.

⛳️ Requirements

• A minimum of 4–6 years of experience in paid search, SEO, paid social, or performance marketing.

• A Bachelor’s degree in Marketing, Business, Communications, or a closely related field is preferred.

• Strong proficiency in Google Ads, Microsoft/Bing Ads, and major Paid Social platforms.

• Solid understanding of SEO best practices, keyword research, and on-page optimization techniques.

• Experience in managing budgets, bids, audience segmentation, and optimizing multi-channel campaigns.

• Advanced skills in Excel along with proficiency in reporting tools, dashboards, and data analysis.

• Capability to analyze performance metrics such as CTR, CPC, conversions, engagement rates, impression share, and ROAS.

🏝️ Benefits

• Fully remote work environment

• A collaborative and expanding workforce

• Opportunity to contribute to meaningful work in life sciences marketing