Paid Search Specialist – SEM, PPC

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of the strategy, implementation, and ongoing optimization of paid search campaigns for a prominent fintech and cryptocurrency platform operating in various countries and markets.

• Collaborate across teams including design, content, and marketing to create campaigns that enhance visibility, attract qualified traffic, and achieve strong ROI across all channels.

• Design, execute, and oversee comprehensive paid search campaigns on platforms such as Google Ads, Bing, and similar services - encompassing Search, Display, and Performance Max (PMax) campaign types.

• Perform extensive keyword research to pinpoint high-value search terms, consumer intent signals, and competitive opportunities - continuously enhancing the keyword strategy based on performance metrics and market trends.

• Manage and fine-tune PPC budgets across campaigns to ensure optimal return on ad spend (ROAS) - making real-time adjustments to bids, targeting, and budget allocations based on performance insights.

• Track and evaluate SEM performance metrics - including click-through rates, conversion rates, cost per acquisition, quality scores, and customer acquisition costs - and convert data into actionable optimization strategies.

• Work with design, content, and marketing teams to craft engaging ad copy, define landing page requirements, and create assets that align with campaign objectives and brand standards.

• Conduct continuous market and competitor analysis to stay ahead of search trends, algorithm changes, and industry developments - ensuring campaigns are always competitive and relevant.

• Analyze and interpret campaign and audience data to uncover growth opportunities, inform broader marketing strategies, and present clear, data-driven recommendations to stakeholders.

• Stay fully informed about the latest developments in paid search, PPC best practices, Google Ads features, and fintech marketing regulations to guarantee that campaigns are compliant, current, and optimized.

⛳️ Requirements

• 2+ years of hands-on experience as a Paid Search Specialist, SEM Specialist, PPC Specialist, or in a similar digital marketing role.

• Demonstrated expertise with Google Ads - covering Search, Display, and Performance Max campaign types - as well as Google Analytics for tracking and reporting performance.

• Proven experience in managing and optimizing PPC budgets with a strong history of achieving measurable ROI improvements.

• In-depth understanding of keyword research techniques, match types, negative keyword strategies, and bid management best practices.

• Experience conducting campaigns across multiple search engines - at least Google and Bing.

• Strong analytical skills and data interpretation capabilities - comfortable working with large datasets, identifying trends, and confidently making data-driven decisions.

• Excellent written and verbal communication skills in English - able to present campaign performance and strategic recommendations clearly to both technical and non-technical stakeholders.

• Highly organized, self-driven, and adept at managing multiple campaigns concurrently in a fast-paced, remote work environment.

• Proficiency in MS Office or Google Workspace - especially Excel or Google Sheets for reporting and data analysis.

• Bonus: Google Ads certification or equivalent paid media certifications.

• Bonus: experience managing paid search in regulated sectors such as fintech, cryptocurrency, or financial services.

• Bonus: basic understanding of cryptocurrency, blockchain, or the operation of crypto kiosk platforms.

• Bonus: familiarity with A/B testing methodologies, landing page optimization, or conversion rate optimization (CRO) concepts.

🏝️ Benefits

• Competitive salary in USD - paid consistently every month, regardless of your location.

• Performance-based incentives - your results are acknowledged and rewarded directly.

• 10 paid vacation days annually, in addition to all U.S. federal holidays.

• Fully remote - work from anywhere in LATAM or Europe with a professional home office setup.

• A fast-paced, high-growth environment at the cutting edge of the global fintech and cryptocurrency sector - where your campaigns reach millions of users across numerous countries.

• A collaborative and supportive culture through Veta Virtual and our client - where your expertise is appreciated, your ideas are valued, and your personal growth is prioritized from day one.