Paid Search Specialist – Contract

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of creating and managing paid advertising campaigns on Google Ads and Microsoft Ads on a daily basis.

• Implement thorough keyword management strategies.

• Modify and enhance bid strategies based on performance analytics.

• Navigate various campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies.

• Identify tracking requirements or issues pertaining to current campaigns.

• Enhance Quality Scores, ad relevance, and landing page experiences through continuous optimizations.

• Initiate and oversee creative requests to acquire necessary advertising assets.

⛳️ Requirements

• A minimum of 3 years of experience in developing and managing campaigns within Google Ads and Microsoft Ads.

• Strong understanding of advertising platform metrics and the indicators of success relative to campaign and business objectives.

• Significant experience with various bidding strategies and budget management techniques in Google Ads and Bing Ads.

• A data-driven and analytical approach to problem-solving.

• Proficient in interpreting and analyzing data.

• Capability to handle multiple projects and campaigns concurrently.

• Quick adaptability to new tools and interfaces.

• A blend of technical and creative curiosity.

• Proficient collaboration skills with diverse teams including creative, social, email, marketing operations, business intelligence, engineering, and SEO.

• Availability to work during US hours.

• Fluent command of the English language, both spoken and written.

• A working laptop with a reliable internet connection and power supply (backup preferred).

• Willingness to engage in daily video communications.

• An agile professional who thrives in a fast-paced environment.

🏝️ Benefits

• No perks or benefits included with this role.