Paid Media Supervisor

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Effective management and strategic oversight of assigned paid media accounts from start to finish.

• Achieve pacing and KPI targets for managed accounts, striving to elevate performance benchmarks and set enhanced expectations.

• Lead and own the entire paid media strategy, including project ideation, road-mapping, and testing, guiding the team with assurance and direction.

• Supervise a small team of 1-2+ Media Managers (with plans for future expansion), delegating tasks and fostering their strategic and technical skill development.

• Collaborate with Account Managers and the Media Director to define client objectives, priorities, and efficiency needs, ultimately enhancing Paid Media's role in business success.

• Proactively work to boost billing and channel support for existing media accounts, while identifying opportunities to broaden media coverage for new clients.

• Continuously seek to acquire new strategies, experiment with new platforms, and broaden the business's paid media services.

• Act as the main contact point both internally and externally for all 'owned' accounts, accountable for pacing and performance.

• Generate reports, provide insights, and communicate with clients for designated accounts.

• Manage the ongoing maintenance of held accounts, including optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Take full responsibility for the Paid Media strategy of assigned accounts, collaborating with the Media Director as necessary.

• Engage in strategic ideation for all accounts, crafting and modifying campaign strategies to align with each client's business objectives (and internal goals).

• Design and implement tests for accounts on a monthly and quarterly basis (covering structural, targeting, creative, messaging, conversion, etc.).

• Commit to ongoing testing, validation, and enhancement of full-funnel structures.

• Utilize AI technologies to improve and optimize business processes.

• Leverage and utilize Power Digital's Nova ecosystem as it pertains to your department.

• Perform other relevant or related duties as assigned.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven track record of managing multiple paid media accounts with budgets ranging from $100K to $1MM per month.

• Demonstrated experience in driving paid media strategy, project roadmaps, media plans, competitive analysis, testing, and measurement frameworks for clients across various media channels.

• Proficiency in campaign management and strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are advantageous).

• Expertise in full funnel strategy, video, and lead generation.

• Familiarity with Google Analytics, GTM, conversion, and optimization strategies (GA4 knowledge is a plus).

• Capability to write compelling ad copy, direct creative strategy, ascertain asset requirements, and establish a creative testing schedule.

• Experience in client relationship management, reporting insights, and optimizing towards client business objectives.

• Experience in team management.

🏝️ Benefits

• Base salary paid in USD.

• Unlimited Time Off available from day one.

• Fully flexible work environment: remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with your healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.