Paid Media Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Create and implement a data-driven strategy aimed at generating and enhancing the pipeline for your clients.

• Design and execute a wide array of highly focused, multi-channel ABM programs and campaigns to boost engagement, build pipelines, and accelerate revenue in key accounts.

• Assemble a high-performing team: Recruit, mentor, and develop a team of passionate marketers who are enthusiastic about metrics and performance.

• Manage campaign execution from start to finish, encompassing account selection, copy and content creation, analysis, and reporting on campaign success.

• Collaborate with internal and external content marketing and product marketing teams to create messaging and content tailored to our audience.

• Utilize analytics and insights to profile and target ideal accounts and contacts.

• Coordinate ideation, creation, deployment, and analytics across various internal teams.

• Maintain a strong and diverse pipeline of optimization tests for each client assigned to you.

• Drive both macro and micro conversion improvements across high-growth marketing channels.

• Analyze and monitor KPIs, leveraging performance data to identify optimizations within existing funnels and unlock new growth opportunities.

• Enhance CRO program efficiency by designing and maintaining systems, training, SOPs, etc.

• Document, automate, and optimize experimentation processes and growth loops.

⛳️ Requirements

• You possess a minimum of 4 years of practical B2B/SaaS paid media experience and can deliver results for our clients.

• A proven history of launching successful campaigns in paid media channels while managing multi-million dollar budgets.

• Experience working with complex data sets to make data-informed decisions and provide insightful analysis.

• Familiarity with account-based marketing and ABM tools.

• Profound knowledge, ideally in Search and social, with programmatic experience being a plus.

• A strong passion for the SaaS market and a unique perspective on delivering value to SaaS clients.

• Proficient with web tracking, CRM, and analytics platforms (e.g., Google Analytics, Google Tag Manager, Data Studio, HubSpot, Salesforce).

• Remote work experience is not mandatory but considered an advantage.

• Ability to articulate strategy and translate it into data that is self-explanatory.

• Capability to plan, organize, and manage multiple accounts concurrently.

• You have an obsession with quality regarding numbers without losing your enthusiasm for advertising.

• Exceptional written and verbal communication/presentation skills, including the ability to create and deliver impactful presentations.

🏝️ Benefits

• 5-day work week with the flexibility to work across any time zone.

• Permanent remote work setup (i.e., we encourage you to occasionally work from a co-working space or zostel to gather interesting content for casual discussions during client meetings. xD)

• Unlimited PTO (we encourage you to take at least 3 weeks of PTO), in addition to holidays and your birthday off.

• Company-sponsored health insurance policy.

• One-time reimbursement for home office setup.

• Extensive networking and growth opportunities.

• Competitive compensation packages to enhance your salary along with incentives.

• Collaborate with leading SaaS companies and familiarize yourself with the intricacies of the industry.