Paid Media Strategist

This is a fully remote position, open to applicants in New Jersey, +3 more states.

📋 Description

• Strategize, initiate, oversee, and enhance paid search, paid social, and display advertising campaigns.

• Administer campaigns on platforms including Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant systems.

• Perform research on audiences, keywords, competitors, and search behaviors.

• Supervise budgets, pacing, bids, targeting, creative performance, and campaign objectives.

• Evaluate campaign and website data to clarify current performance, reasons behind it, and subsequent actions.

• Generate performance reports that deliver clear insights and actionable recommendations.

• Present campaign performance and strategies directly to clients.

• Implement and verify pixels, tags, conversion events, UTMs, and audience tracking mechanisms.

• Collaborate with internal teams, external vendors, publishers, and data providers.

• Assist in quality assurance and review processes for campaigns within regulated industries.

⛳️ Requirements

• 2–3 years of practical experience in paid media, ideally in an agency setting.

• Proficient in Google Ads, Microsoft Advertising, and Meta Ads Manager.

• Knowledgeable in display, programmatic, or direct publisher advertising.

• Familiarity with Google Analytics 4 and digital campaign performance measurement.

• Experience in implementing or validating conversion tracking and audience tags.

• Strong analytical abilities with a knack for transforming data into concise recommendations.

• Exceptional organizational skills, attention to detail, and both written and verbal communication capabilities.

• Ability to manage multiple accounts and engage directly with clients.

🏝️ Benefits

• Medical, dental, and vision benefits

• 401(k)

• Paid vacation, sick time, and company holidays