Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance paid media campaigns for clients within the legal sector across platforms such as Google, Bing, Meta, and various other ad networks.

• Track the progress of paid media campaigns to guarantee appropriate delivery without any underperformance or overspending.

• Provide performance metrics to stakeholders, along with strategic recommendations aimed at enhancing campaign effectiveness.

• Perform competitive research for clients to ensure iLawyer Marketing clients maintain a competitive edge.

• Offer assistance to internal teams regarding pertinent paid media inquiries.

• Execute keyword research and craft ad copy to align with campaign goals.

• Collaborate with colleagues to generate and implement creative campaign strategies.

• Keep abreast of the latest industry trends and best practices in paid media.

• Aid the Paid Media Director in the daily management of campaigns.

• Support ad hoc projects and undertake additional duties as assigned by management.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a closely related field is preferred.

• A minimum of 2 years of demonstrated experience in creating, implementing, and refining multi-channel paid media campaigns specifically for the legal industry.

• In-depth knowledge of lead generation funnels and conversion optimization in the realm of legal digital marketing.

• Proven experience in managing and scaling advertising budgets efficiently, including forecasting, pacing, and reporting on performance.

• Expertise in advanced tracking and attribution models, such as Google Tag Manager and Google Analytics 4.

• Familiarity with paid media platforms, including Google Ads, Bing Ads, and various social media advertising options.

• Capability to convert complex campaign metrics into straightforward, actionable recommendations for clients and internal teams.

• Established track record of staying updated with paid media trends, platform changes, automation tools, and new ad formats.

• Strong analytical abilities to interpret data and extract actionable insights.

• Exceptional written and verbal communication skills.

• Detail-oriented with robust organizational skills.

• Ability to juggle multiple tasks and manage several projects at once.

• Team-oriented with a positive demeanor and a commitment to learning and personal growth.

🏝️ Benefits

• Performance-based bonuses to recognize outstanding contributions.

• Medical, Dental, Vision, and Life Insurance coverage.

• 401(k) matching to assist you in preparing for your future.

• 6 weeks of paid parental leave for new parents.

• Annual tuition reimbursement of $2000 for ongoing education.

• Monthly data stipend to facilitate your remote working conditions.

• Paid vacation and sick leave to promote a healthy work-life balance.

• 11 paid holidays to enjoy throughout the calendar year.

• Paid days off for personal time to relax and recharge.

• Paid birthday holiday to celebrate your special day.

• Comprehensive Employee Assistance Program for personal support.

• Opportunities for leadership and career advancement.

• Anniversary rewards to commemorate significant milestones.