Paid Media Specialist, Meta, Google

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Plan, develop, and oversee paid advertising initiatives across **Google Ads** and **Meta** platforms.

• Formulate and implement search-driven acquisition strategies aimed at boosting high-intent patient inquiries.

• Create comprehensive campaigns from the ground up, including keyword analysis, audience targeting, ad copy development, and campaign organization.

• Optimize active campaigns based on performance metrics, prioritizing lead quality, cost per acquisition, and return on investment.

• Continuously monitor and evaluate campaign performance, recognizing trends, challenges, and areas for enhancement.

• Modify budgets, bidding tactics, and targeting strategies to enhance performance across various channels.

• Collaborate with internal teams to ensure campaigns align with business objectives and service offerings.

• Assist in shifting from a Meta-centric strategy to a more balanced, search-oriented marketing methodology.

• Experiment and refine creatives, messaging, and landing page alignment to boost conversion rates.

• Generate regular performance reports that provide clear insights and actionable recommendations.

• Decrease dependence on internal team members for daily campaign management by taking charge of paid media execution.

• Keep abreast of platform updates, paid media trends, and emerging tools, including AI-driven marketing strategies.

• Perform additional specific duties as they arise.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 2–5 years of practical experience in managing paid media campaigns.

• Extensive experience with Google Ads and Meta Business Suite.

• Demonstrated capability to create campaigns from scratch and manage them through optimization.

• Comprehensive understanding of paid media principles, including targeting, budgeting, bidding strategies, and performance optimization.

• Proficient in analyzing campaign data and converting insights into actionable enhancements.

• Ability to oversee multiple campaigns and priorities in a results-oriented environment.

• Exceptional attention to detail and strong analytical skills.

• Effective written communication skills, particularly for ad copy and reporting purposes.

• Capability to work independently and take responsibility for campaign outcomes.

• Basic video editing skills (using any platform or tool) are a plus.

• Experience in healthcare, allied health, or marketing for local service-based businesses.

• Knowledge of landing page optimization and conversion rate enhancement is desirable.

• Interest in AI-driven marketing tools and automation is an advantage.

🏝️ Benefits

• Work from home

• Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)

• HMO with 1 free dependent and medical reimbursements

• Government-mandated benefits

• Work from home allowances

• Opportunities to collaborate with leading companies in Australia and beyond

• Training programs for career advancement

• Engaging company outings, team activities, and wellness sessions

• Supportive and inclusive culture

• Dedicated managers focused on your professional growth and success