Paid Media Specialist – Ibagué

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Plan, oversee, and enhance paid advertising campaigns on Google Ads and Meta Ads.

• Formulate strategies that align with branding, growth, and performance objectives.

• Perform keyword research, audience targeting, and competitive analysis.

• Develop, test, and refine ad creatives, copy, and landing pages.

• Track KPIs (CTR, CPC, CPA, ROAS, conversions) and enhance ROI.

• Conduct A/B testing on ads, audiences, and sales funnels.

• Generate performance reports and provide insights and recommendations.

• Assist with remarketing, email marketing, and basic SEO strategies.

⛳️ Requirements

• 3–5 years of experience managing paid media campaigns from start to finish.

• Strong practical knowledge of Google Ads and Meta Ads Manager.

• Familiarity with Google Analytics, Google Tag Manager (GTM), and conversion tracking.

• Comprehensive understanding of paid media metrics and optimizing performance.

• Excellent analytical skills with a background in refining ad copy and creatives.

• Capability to handle multiple campaigns and budgets at once.

• Basic understanding of SEO and email marketing principles.

• Detail-oriented with a data-centric, experimental approach to learning.

• Proficient in English at a C1 level or above.

🏝️ Benefits

• Remote work flexibility.

• Full-time employment contract.

• Opportunities for professional development.