Paid Media Specialist – Google, Meta/Instagram Ads

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, launch, and oversee paid advertising campaigns on Google Ads and Meta Ads (Instagram).

• Enhance Google Search, Performance Max, Local Services Ads, and Meta campaigns to optimize lead generation and ROI.

• Track campaign performance, discover improvement opportunities, and apply strategic adjustments.

• Conduct keyword research, target audiences, allocate budgets, and manage bids.

• Craft engaging ad copy and contribute innovative ideas for creative assets and campaign messaging.

• Generate and present monthly performance reports to clients.

• Engage in client meetings to assess results, discuss strategies, and offer recommendations.

• Convert campaign data into actionable insights that clients can readily comprehend.

• Establish clear expectations and uphold strong client relationships through proactive communication.

• Collaborate with internal design and development teams to enhance landing page performance and conversion rates.

• Assist in funnel optimization and lead generation efforts.

• Ensure accurate documentation, reporting, and project updates using internal tools.

• Manage multiple accounts while ensuring high-quality execution and meticulous attention to detail.

⛳️ Requirements

• Minimum of 4 years of experience in managing Google Ads and Meta/Instagram Ads campaigns.

• Prior agency experience handling multiple client accounts.

• Demonstrated success in generating leads for local businesses.

• Strong knowledge of paid media strategy, optimization techniques, and performance reporting.

• Experience working directly with clients and presenting campaign results effectively.

• Excellent communication skills in English, both written and spoken.

• Highly organized with robust project management skills.

• Proactive, self-driven, and capable of working autonomously in a remote setting.

• **Preferred Qualifications**

• Experience with home service businesses (roofing, HVAC, plumbing, landscaping, pool services, etc.).

• Familiarity with landing page optimization and conversion rate optimization (CRO).

• Knowledge of funnel-building strategies and lead generation best practices.

• Experience utilizing AI tools such as Claude or ChatGPT.

• Proficiency in Figma.

🏝️ Benefits

• Salary: $2,500 USD Monthly

• Opportunities for performance-based bonuses.

• U.S. holidays observed.

• Paid Time Off (PTO).

• Fully remote work position.

• Schedule: Monday–Friday, 9:00 AM–5:00 PM Central Time.

• Bi-weekly payments processed via Wise.

• Position classified as an independent contractor.