Paid Media Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Establish, oversee, and enhance paid media campaigns, with a primary emphasis on Google Ads (Search).

• Assist with additional paid channels as required (mainly Meta Ads).

• Track performance indicators such as CPA, ROAS, CTR, CVR, and conversion quality.

• Conduct keyword research, implement bid adjustments, analyze search terms, and optimize account structures.

• Implement and document A/B tests on advertisements, creatives, landing pages, and targeting strategies.

• Create, update, and maintain performance reports and tracking spreadsheets.

• Evaluate campaign data to spot trends, issues, and opportunities for optimization.

• Ensure accurate tracking and measurement (GA4; knowledge of Google Tag Manager is beneficial).

• Organize campaign documentation, reports, and supplementary materials.

• Relay performance updates, inquiries, and insights through email and internal communication tools.

• Provide operational assistance to senior team members as necessary.

⛳️ Requirements

• 1.5 to 4 years of experience in positions related to: Paid Media / Performance Marketing.

• Proficiency in Google Ads campaign management.

• Execution of digital marketing strategies.

• Practical experience in managing Google Ads Search campaigns (mandatory).

• Familiarity with Meta Ads is a significant advantage.

• Capability to analyze campaign data and optimize based on key performance indicators.

• Basic understanding of GA4 and conversion tracking mechanisms.

• Exceptional attention to detail and precision.

• Ability to work autonomously in a remote setting.

• Organized, dependable, and process-oriented approach.

• Comfort in operating within a mid-level, execution-centric role.

• Experience in lead generation or performance-driven sectors is advantageous.

🏝️ Benefits

• Flexible working hours aligned with U.S. Central Time (CST).

• Options for remote work.