Paid Media Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Direct the Paid Media division with a strategic emphasis.

• Develop and execute impactful paid strategies and campaigns for key clients.

• Optimize advertising return on investment (ROI) and ensure excellence in campaign operations.

• Manage the effective execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.).

• Partner with internal teams and client stakeholders to create user-focused, integrated campaigns.

• Evaluate campaign and audience data to produce actionable optimization recommendations.

⛳️ Requirements

• Bachelor’s degree in Advertising, Communications, Marketing, or a related discipline.

• Over 4 years of experience in branding and/or performance strategy and digital media buying roles.

• Proficient in reporting tools (Looker Studio).

• Familiarity with digital measurement tools, including Google Analytics 4, pixel configuration, and tagging.

• Strong capability to design branding and/or performance strategies.

• Intermediate to advanced proficiency in English.

🏝️ Benefits

• Collaborative work environment.

• Opportunities for continuous learning.

• Significant impact on clients.