Paid Media Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and implement paid media strategies across Google Ads (including Search, Display, YouTube, and Local) as well as Facebook/Instagram Ads.

• Collaborate with Marketing Advisors, developers, and project managers to ensure that campaigns align with business objectives.

• Effectively allocate budgets and monitor pacing to optimize ROI.

• Generate reports, analyze performance metrics, and deliver actionable insights.

• Create ad copy and assist with basic creative production (e.g., using Canva for display ads).

• Establish tracking and analytics (including Google Tag Manager, conversion tracking, and landing page collaboration).

• Mentor and provide support to junior paid media specialists (for senior hire only).

• Keep abreast of platform changes, industry trends, and new opportunities for performance enhancement.

⛳️ Requirements

• At least 5 years of experience in managing paid media campaigns (flexibility for candidates with a strong portfolio).

• Demonstrated ability to plan and optimize campaigns to achieve measurable results.

• Proficiency with Google Ads, Facebook Business Manager, and analytics/reporting tools.

• Strong analytical skills with the capability to convert data into actionable strategies.

• Familiarity with ClickUp, Slack, and other project coordination tools.

• Basic proficiency in English is acceptable (no direct client calls required).

• Portfolio showcasing past campaigns (including metrics, screenshots, and Loom walkthroughs).

• Experience in leading or mentoring paid media teams.

• Knowledge of HubSpot, CallRail, and comprehensive marketing attribution setup.

🏝️ Benefits

• Schedule: M-F, Business Hours, EST.

• 100% Remote work environment.

• PTO Package.