Paid Media Specialist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee the daily management and enhancement of paid search and shopping campaigns on Google Ads and Microsoft Advertising, encompassing Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.

• Lead the integration of AI throughout the entire campaign lifecycle: starting with the creation of ad copy and creative, followed by campaign automation, bidding strategies, feed/SKU management, and analytics to effectively manage a catalog with over 100K SKUs and 300+ brands at scale.

• Develop and implement a repeatable framework that can be uniformly applied across a large and intricate product catalog, and can be adapted as new platforms are introduced.

• Manage and enhance product feeds across a high-SKU catalog, ensuring accuracy, comprehensive coverage, and segmentation that facilitates profitable scaling.

• Assist in the launch and validation of new advertising platforms and channels within our iROAS testing framework, ensuring that each new addition demonstrates EBITDA-accretive potential before scaling up.

• Design, implement, and analyze controlled incrementality experiments and A/B tests to assess incremental impact and inform budget allocation strategies.

• Utilize data-driven insights to make informed decisions regarding spending, structure, and optimization, collaborating with junior analysts and the central data analytics team on measurement and reporting.

• Collaborate cross-functionally with creative content and brand teams to source and refine ad copy and creative assets.

⛳️ Requirements

• 4–7 years of direct experience in paid media buying, particularly in paid search and shopping.

• Hands-on experience in advertising for an eCommerce business managing over 100K SKUs and more than 10 brands.

• Proven experience in utilizing AI for managing and scaling ad accounts, including creative/copy generation, automation, bidding, and feed management.

• Established expertise in running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising.

• Experience in designing and executing controlled incrementality and A/B tests, along with a strong history of making data-driven decisions.

• Capability to build and implement repeatable frameworks across large, complex accounts.

• Experience in working collaboratively with creative and content teams for ad copy and creative requirements.

• Strong analytical skills; comfortable working alongside analysts and a data team on measurement and incrementality.

🏝️ Benefits

• Medical, vision, and dental insurance

• HSA

• FSA (medical and dependent care)

• 401(k) with employer match up to 4% with immediate vesting

• Employer-paid short- and long-term disability coverage

• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available

• Paid time off and paid holidays

• Tuition reimbursement