Paid Media Specialist

This is a fully remote position, open to applicants in United States, +19 more states.

📋 Description

• Develop, implement, and oversee paid media campaigns on Google Ads and Meta Ads (mandatory), while gradually gaining experience with Microsoft Ads, Reddit, and Snapchat.

• Configure and conduct quality assurance checks on campaigns, which include ad copy, audience targeting, bidding techniques, and tracking setups.

• Ensure campaign integrity by consistently monitoring budgets, pacing, and performance on a daily and weekly basis.

• Collaborate with the Brand & Creative team in crafting ad creative briefs.

• Aggregate and analyze performance data from advertising platforms and internal analytics systems into concise, actionable weekly and monthly reports.

• Monitor key performance indicators (KPIs) such as ROAS, CPA, CTR, conversion rate, and impression share across all active campaigns.

• Recognize performance patterns, highlight anomalies, and provide insights to the wider Growth Marketing team.

• Assist in creating dashboards and reporting templates to enhance visibility for stakeholders.

• Facilitate A/B testing for ad creatives, landing pages, audience segments, and bidding methods.

• Help document test hypotheses, outcomes, and learnings in a well-organized experimentation log.

• Actively seek out opportunities to enhance efficiency and minimize wasted expenditure.

• Keep up-to-date with platform updates, algorithm modifications, and best practices in paid media.

• Utilize AI tools (such as ChatGPT, Claude, Jasper) to create and swiftly A/B test variations of ad copy — including headlines, descriptions, and CTAs — at scale.

• Employ basic prompt engineering techniques to formulate clear, specific prompts that yield usable first drafts with minimal revision.

• Utilize AI-driven tools and ChatGPT Code Interpreter to summarize campaign performance data, detect trends, and draft actionable recommendations.

• Collaborate with the SEO, CRM, and Product Marketing teams to ensure alignment of paid campaigns with broader acquisition and lifecycle strategies.

• Work alongside the Brand & Creative team to guarantee that ad assets comply with platform specifications and are optimized for effectiveness.

• Maintain clear communication with internal stakeholders regarding campaign status, challenges, and outcomes.

• Contribute to quarterly planning phases by offering insights and context related to paid channel performance.

⛳️ Requirements

• 3–5 years of practical experience in managing paid media campaigns, with proven expertise in Google Ads and Meta Ads.

• Familiarity with Microsoft Ads, Reddit Ads, or Snapchat Ads is advantageous.

• Strong analytical abilities to interpret data, draw conclusions, and communicate findings effectively.

• Experience in budget management and pacing across multiple simultaneous campaigns.

• Knowledge of audience targeting, segmentation, and campaign strategies at various funnel stages.

• Proficient in analytics tools such as Tableau, Google Analytics 4 (GA4), Looker Studio, or equivalent platforms.

• Collaborative spirit paired with robust written and verbal communication skills.

• Highly organized, attentive to detail, and capable of juggling multiple priorities in a fast-paced setting.

• A genuine curiosity about effective strategies and a preference for testing and iteration.

• Basic understanding of prompt engineering: ability to compose clear, specific prompts that result in usable first drafts with minimal revisions.

• Experience in AI-assisted ad copywriting: proven use of tools like ChatGPT, Claude, or Jasper for generating and A/B testing headline and description variations at scale.

• Competency in using AI tools or ChatGPT Code Interpreter for summarizing performance data, identifying trends, and drafting recommendations.

🏝️ Benefits

• We operate as a fully remote company – unless explicitly stated in the job description, this position is work from home.

• Employer-matched 401(k) plan.

• Comprehensive Medical/Dental/Vision insurance with significant employer contributions (including HSA).

• Maternity and Paternity leave and associated benefits.

• Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule.

• Annual wellness allowance, plus a paid mental health day each year for when you need it.

• Automatic work-from-home contribution included in each paycheck.

• Employee Assistance Program (EAP).