Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• The Paid Search Specialist is responsible for managing and enhancing high-volume paid search campaigns across platforms such as Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and various key SaaS/managed-service solutions.

• Create, oversee, and refine paid search campaigns on Google Ads, Microsoft Ads, and other native advertising platforms.

• Navigate confidently within native ad interfaces and managed-service or SaaS platforms utilized for campaign automation, reporting, or optimization.

• Perform keyword research, competitive analysis, and audience targeting to bolster campaign strategy.

• Handle multiple campaigns concurrently in a fast-paced environment while upholding accuracy and performance benchmarks.

• Analyze data to enhance bidding strategies, targeting precision, and ad relevance.

• Execute A/B tests and continuously work on improving quality scores and conversion performance.

• Communicate effectively and proactively with internal teams to ensure alignment, accuracy, and prompt execution.

• Convert performance insights into actionable recommendations for account managers and strategists.

• Track campaign pacing, delivery, and KPIs on a daily basis.

• Generate performance reports using platform dashboards, analytics tools, and SaaS reporting systems.

• Ensure accurate tracking through the use of tags, pixels, UTM parameters, and analytics integrations.

⛳️ Requirements

• A minimum of 3 years of practical experience in managing paid search campaigns.

• Proficient in Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword research tools.

• Strong grasp of bidding strategies, tracking, attribution, and optimization methods.

• Exceptional analytical abilities with a talent for interpreting data and articulating insights clearly.

• Strong written and verbal communication capabilities.

• Capacity to manage multiple projects, prioritize tasks, and adhere to deadlines.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage

• Health Savings Account with Company contributions

• Flexible Spending Account

• Employer-paid life and disability benefits

• Paid parental leave benefits

• Adoption and Surrogacy Benefits

• 401(k) Plan, including matching and profit-sharing contributions

• Employee Assistance Program

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

• Paid Time Off, including Relocation PTO