Paid Media Specialist – AC

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Strategize, oversee, and refine paid advertising campaigns across Google Ads and Meta Ads.

• Formulate strategies that align with branding, growth, and performance objectives.

• Execute keyword research, target audiences, and perform competitor analysis.

• Design, test, and enhance ad creatives, copy, and landing pages.

• Track KPIs (CTR, CPC, CPA, ROAS, conversions) and maximize ROI.

• Conduct A/B testing on ads, audiences, and sales funnels.

• Compile performance reports and provide insights and recommendations.

• Assist with remarketing, email marketing, and foundational SEO efforts.

⛳️ Requirements

• 3–5 years of experience in managing paid media campaigns from start to finish.

• Strong practical knowledge of Google Ads and Meta Ads Manager.

• Proficiency in Google Analytics, Google Tag Manager (GTM), and conversion tracking.

• Comprehensive understanding of paid media metrics and performance enhancement.

• Excellent analytical skills with experience in optimizing ad copy and creatives.

• Capability to handle multiple campaigns and budgets at the same time.

• Basic understanding of SEO and email marketing.

• Detail-oriented with a data-driven, experimental approach.

• Proficiency in English at C1 level or higher.

🏝️ Benefits

• The flexibility to work from anywhere across the globe.