Paid Media, Social Media Manager

This is a fully remote position, open to applicants in Philippines, +5 more states.

📋 Description

• Develop, implement, and continuously enhance paid advertising campaigns across platforms such as Meta, Google, and other significant ad networks to attract qualified leads.

• Conceptualize, write, and create visually appealing organic social media graphics and short-form content using Canva.

• Formulate detailed organic social and paid media strategies that are in line with the organization's growth objectives and sales funnels.

• Leverage tools like SEMrush to perform keyword research, analyze competitor advertising strategies, and optimize targeting parameters.

• Track campaign Return on Ad Spend (ROAS), cost-per-lead (CPL), and engagement metrics, providing key insights and adjusting ad creative and copy to enhance performance.

⛳️ Requirements

• Direct experience in content creation or ad management for construction firms or home service companies (such as HVAC, roofing, plumbing, remodeling, etc.) is highly preferred.

• Demonstrated ability to balance both aspects of digital marketing: creative visual content production and analytical performance of paid media.

• Extensive knowledge of paid media funnels, ranging from top-of-funnel awareness to bottom-of-funnel conversion, along with ad targeting mechanics.

• Strong proficiency in Canva for quick digital asset creation.

• Practical experience with SEMrush (or similar tools like Ahrefs/SpyFu) for keyword and ad research.

• Native proficiency in major ad management systems (Meta Ads Manager, Google Ads, etc.) and core social media platforms.

🏝️ Benefits

• Work From Home

• Performance Bonus